|
For Immediate Release Kawasaki-branded Thor®
MX gear available for 2005
Long-term partnership carries into 2005 – Kawasaki makes
industry-leading MX gear available online
IRVINE, Calif. (Sept. 3, 2004) – Kawasaki Motors Corp.,
U.S.A. announced its long-standing partnership with Thor®, an
industry-leading motocross apparel designer based in El Cajon,
Calif., has been extended through 2005. Under the agreement,
Kawasaki will market and distribute its own branded-version of
Thor riding apparel for adults and children.
The exclusive line of Kawasaki-branded apparel will include
adult and children’s pants, jerseys, gloves and chest
protectors, and will be available for purchase through
Kawasaki’s dealer network. Consumers will also have the option
of purchasing the apparel online at
http://www.buykawasaki.com/. As part of the marketing
relationship, Kawasaki is also making the entire line of Thor
products available to consumers through Kawasaki’s dealer
network.
Kawasaki and Thor have enjoyed a mutually beneficial
relationship for several years, expanding the visibility of both
brands into the highly popular and fast-growing off-road
motorsports realm. Kawasaki Motors Corp., U.S.A. (KMC) markets
and sells at wholesale Kawasaki motorcycles, ATVs, personal
watercraft, utility vehicles and power products through a
network of more than 1,500 independent retailers, with an
additional 8,400 retailers specializing in power products and
general purpose engines. KMC and its affiliates employ nearly
2,400 people in the United States, with more than 350 of them
located at the Irvine, California headquarters.
Kawasaki’s tagline, “Let the good times roll.™”,
is recognized worldwide and the brand is aggressively carrying
its heritage of leading-edge power, performance and exhilaration
into the 21st century. Information about Kawasaki’s complete
line of recreational products and Kawasaki affiliates can be
found on the Internet at
http://www.kawasaki.com/.
|