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FOR IMMEDIATE RELEASE Advanstar
Communications Inc. Acquires Off-Road.com,
the Leading Consumer Web Site for the Off-Road Industry
Santa Ana, CA - Advanstar Communications Inc., a leading
worldwide publishing, tradeshow and marketing services company,
announces that it has acquired the Off-Road.com (www.off-road.com)
web site from Rubicon Media Group, Inc. The acquisition of Off-Road.com
further strengthens Advanstar's growing position in the
off-road, powersports and automotive aftermarket industries.
Off-Road.com was founded by Dean Waters and Patrick Chicas in
1995, and quickly grew to be the dominant website in the
off-road and motorsports sector. It retains a solid position in
the top 25 worldwide web motorsports sites as measured by
Nielsen Net Ratings and boasts an average 625,000 unique
visitors and 5 million page views every month. As the leading
web site for off-road enthusiasts, www.off-road.com provides
comprehensive race coverage, quick and easy access to category
specific information, and more than 100,000 pages of searchable
content that is indexed by leading search engines across the
globe. Off-Road.com is where off-road enthusiasts go to find
anything and everything about off-road motorsports, off-road
motorized recreation and the off-road community.
Dean Waters will join Advanstar and serve as the Managing
Editor of the site, and Dean's wife, Pattie Waters will join
Advanstar as Customer Relations Manager. Also moving over to
Advanstar is John Biddle, the Off-Road.com Advertising Sales
Account Manager. Dean Waters commented, "I am very excited about
the opportunity to work with Advanstar. Their vast resources and
commitment to the off-road market will certainly propel Off-Road.com
to the next level, and beyond."
Under the direction of Jim Ryan, Group Director and
Publisher, Advanstar launched the Off-Road Group in 2004 with
three new media products that exclusively serve the vibrant
off-road market, including DIRTsports, a consumer publication
targeted towards the off-road motorsports segment, Off-Road
Retailer, a trade publication targeted towards the business of
the off-road market, and Off-Road Impact Trade Show &
Conference.
"Off-Road.com is a household name and one of the most recognized
brands in the off-road community. The addition of Off-Road.com
to our portfolio creates additional benefits for our advertisers
including newsletters, sponsorship opportunities, web
advertising and membership programs, and further demonstrates
our commitment to the off-road marketplace with an enhanced
ability to deliver the best and most cost-efficient methods of
connecting our customers with their customers."
Mike Webster, Vice President & Director of Business
Development of Advanstar's Off-Road Group stated, "Advanstar now
simply offers the complete off-road package - advertisers and
sponsors can reach buyers on the web, in print or at our leading
events. Enthusiasts can get everything they need - race
coverage, technical information, personality profiles, the
hottest photography, chat rooms and expert analysis - from
Advanstar's off-road portfolio. The addition of Off-Road.com to
our portfolio, combined with our strong Powersports and Auto
Aftermarket magazines and shows means that we now provide
sellers with access to more that 1.5 million high-spending
vehicle consumers and trade buyers."
About Advanstar's Off-Road Group
DIRTsports, Off-Road Retailer and Off-Road Impact Trade Show &
Conference are a triad of products produced by Advanstar
Communications' Off-Road Group. Off-Road Retailer trade
publication targets 14,000 off-road dealers, distributors and
fabricators; sister product, DIRTsports is a consumer magazine
serving more than 90,000 off-road motorsports enthusiasts and is
the official publication of CORR, UROC, NMRO and
Best-in-the-Desert and is published in association with SCORE
International. Off-Road Impact Trade Show & Conference gives the
off-road nation a place to convene to share new technologies and
techniques with a nationwide audience of retailers, resellers,
buyers and manufacturers
About Advanstar's Powersports Group
The Powersports Group is the largest producer of trade shows and
conventions for the powersports industry worldwide including the
Dealernews International Powersports Dealer Expo, Big Twin West,
Big Twin East, Dirt Expo and the Cycle World International
Motorcycle Shows® Presented by Toyota Trucks. It also publishes
the leading trade publication Dealernews magazine, as well as
event-associated consumer publications Powersports Magazine and
Sturgis Guide.
About Advanstar Communications, Inc.
Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com)
is a worldwide business information company serving specialized
markets with high quality information resources and integrated
marketing solutions. Advanstar has 77 business magazines, 19
directories, 7 electronic publications, 54 tradeshows and 40
conferences, numerous Web sites, and a wide range of print and
electronic direct marketing, database and reference products and
services. Advanstar serves targeted market sectors including the
automotive, beauty, e-learning, call center, digital media,
entertainment/ marketing, healthcare, fashion & apparel,
pharmaceuticals, powersports, science, telecommunications and
travel/ hospitality industries. The Company has roughly 1,500
employees and currently operates from multiple offices in North
America, Latin America, Europe and Asia.
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