Predator 500 Troy Lee Designs Edition Wins Second “Sport Quad of the Year” Title for 2005
Prestigious ATV Sport Magazine Annual Award Given to Polaris Predator

Minneapolis, April 15, 2005 -- Polaris Industries is proud to announce that its 2005 Predator 500 Troy Lee Designs (TLD) edition ATV was named “Sport Quad of the Year” by ATV Sport Magazine. This award marks the second time in three years the Polaris Predator has earned this distinction from ATV Sport. The company won the award in 2003 for the Predator 500, its first year in production.

Yet another coveted industry award, this is the latest proof the Predator is the hottest sport ATV for 2005. The Predator has won seven “Sport ATV of the Year” awards from a number of industry publications in its three years on the market.

The 2005 Troy Lee Designs version of the Predator is loaded with premium performance equipment and has new gear ratios that improve roll-on acceleration. The TLD model also has aluminum shocks, front and rear, and the front shocks have remote reservoirs and compression adjustability so riders can really dial in the Predator’s ride and handling. Maxxis Razr radial tires are standard all around. The combination of the new shocks, new tires and close ratio gears results in a distinctly different and more performance-oriented ride on the Predator 500 Troy Lee Designs edition.

“We selected the Polaris Predator TLD edition because Polaris used a strategic reconditioning plan to improve its overall appeal and competition potential for the machine,” said Jerrod Kelley, editor of ATV Sport Magazine. “This model does not alienate the average rider or recreational rider, yet it has the potential to perform in competition formats, especially GNCC-type settings. Transforming this model from a “Limited Edition” model to a standard offering in the lineup was critical.”

ATV Sport created the annual awards in 2003 in an effort to bring recognition and acknowledgement to the sport niche of the ATV industry. With more manufacturers releasing new sport models and the interest in sport quads and racing on the rise, ATV Sport and Ehlert Publishing Group, Inc. determined it was time to reward the manufacturers’ sport efforts.

The overall award is determined by the group of ATV editors at Ehlert.

“This year’s Predator Troy Lee is already establishing itself as a tough machine to beat on the trails with Matt Smiley’s four top-ten finishes in the first four races of the GNCC season, including two podium spots,” said Bennett Morgan, vice president and general manager of the ATV division at Polaris. “We’re thrilled that consumers and the industry are as excited about this machine as we are. We believe we’ve made dramatic improvements over the 2004 model and much of that is due to consumer and dealer feedback. Keep it coming.”

To receive the award a machine must be all-new or significantly redesigned. It also must meet at least one of the three prerequisites: Market Appeal, Competition Potential and Innovation. The Sport Quad of the Year award aims to serve as an annual accolade for a deserving niche of the market -- to recognize a growing segment and prove there is an increase in interest, from the manufacturers and consumers, and a future for the sport. Ehlert wanted to recognize these efforts and models, some of which will help shape the future of the sport.

”This redesigned quad also fits in with Polaris’ redesigned racing effort, which includes GNCC contingency and factory-backed GNCC pro Matt Smiley,” said Kelley. “Incorporating dealer and consumer feedback improved the Troy Lee Design Predator’s overall package and truly made it a better for everyone.”

About Polaris
With annual 2004 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is the recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.