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POLARIS – Australia’s fastest growing ATV Brand
USA Brand taking the market by storm
 The FCAI (Federal Chamber of Automotive
Industries) today released the official 2005 ATV
Market figures for Australia.
Polaris Industries achieved the largest
growth over 2005 with a massive 49% increase in
retail sales over 2004. Polaris increased market
share in every State and Capital in the
Australian market.
In fact, Polaris was the only ATV brand to
increase market share in 2005.
Peter Alexander, Managing Director of Polaris
Industries in Australia and New Zealand, said
that they were very satisfied with the result.
“The results demonstrate that the ATV
community understands that Polaris manufactures
world leading ATVs and that the Polaris ride
quality is the best in the world,” he said.
“Farmers in particular understand that
Nothing Rides Like a Polaris. When you spend
endless hours every day on an ATV seat - like
most Australian farmers do – ride quality is
paramount.
“This is why, in the 451+ cc segment (the
work horse segment of the market) Polaris is the
number one choice of Australian farmers.”
The Australian ATV market increased by 15 %
over 2004 with Polaris making up a staggering
35% of the total growth in the market.
“The market is starting to understand that we
have been around for 51 years and that we
usually lead the ATV industry with product
innovation,” Mr Alexander said.
“If you look at our line up, we have product
that is fundamentally unique and product that
customers are voting for with their wallets.”
During the year, Polaris announced a
strategic partnership with KTM motorcycles.
“KTM is a natural partner for Polaris and
there as so many synergies. Firstly, like
Polaris, KTM is a world class company that
simply makes the best product in their market.
Secondly, there are plenty of global
opportunities for the two companies to
continually learn from each other and to share
product development and many other opportunities
world wide”
You can find information about the complete
line of Polaris products from authorised Polaris
dealers on freecall 1300 654 142 or at
www.polarisindustries.com.au
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