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Polaris Adds Private-Label
Winch to PURE Polaris ATV Accessory
Offering The 2500-lb. winch offers
consumers top-quality at a great value
 Polaris Industries today announced the
introduction of a Polaris brand winch to its
PURE Polaris product line of ATV accessories.
The new, 2500 lb winch is part of the company's
goal to provide ATV enthusiasts with a variety
of top-quality products at competitive prices.
"PURE Polaris is dedicated to offering its
ATV customers a wide selection of merchandise to
meet their individual needs," said Cassey
Murphy, PURE Polaris marketing manager. "The
PURE Polaris winch offers consumers high-quality
at a great value when outfitting their ATV."
From self-recovery and recovering other
vehicles, to removing old tree stumps or downed
trees, a winch is a must-have for any utility
ATV.
Designed, engineered and tested by Polaris to
ensure high standards of quality, the Polaris
2500 lb winch features a powerful, reliable 1.2
horsepower permanent magnet motor; a full steel
planetary gear drive system; and mechanical and
dynamic braking to eliminate unwanted
free-spooling. The winch also includes a roller
fairlead, a mini-rocker switch with a handlebar
mounting bracket, fifty feet of 3/16" steel
cable and is CE approved.
The Polaris 2500 lb winch is a great value
with stand-out features not found on other winch
offerings. Along with being one of the few
winches to offer a 1.2 horsepower motor, the
winch also includes a braking system and a
one-year limited/full replacement warranty for
added convenience. Instead of traditional repair
warranties where the customer must ship the
winch to a repair facility, the Polaris warranty
enables the dealer to simply replace the faulty
winch so customers don't have to wait for a
repair.
Available in black wrinkle paint, the Polaris
2500 retails for $399.99 (U.S.), $479.99 (CAN),
and is available at Polaris dealerships
nationwide or online at
www.polarisindustries.com.
About Polaris
With annual 2005 sales of $1.9 billion,
Polaris designs, engineers, manufactures and
markets snowmobiles, all-terrain vehicles
(ATVs), Victory motorcycles and the Polaris
RANGER for recreational and utility use.
Polaris is a recognized leader in the
snowmobile industry; and one of the largest
manufacturers of ATVs in the world. Victory
motorcycles, established in 1998 and
representing the first all-new American-made
motorcycle from a major company in nearly 60
years, are rapidly making impressive in-roads
into the motorcycle cruiser marketplace. Polaris
also enhances the riding experience with a
complete line of Pure Polaris apparel,
accessories and parts, available at Polaris
dealerships.
Polaris Industries Inc. trades on the New
York Stock Exchange and Pacific Stock Exchange
under the symbol "PII," and the Company is
included in the S&P Small-Cap 600 stock price
index.
Information about the complete line of
Polaris products, apparel and vehicle
accessories is available from authorized Polaris
dealers or
anytime from the Polaris homepage at
www.polarisindustries.com.
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