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BRP launches second season
of action/adventure series "THE ULTIMATE
PLAYGROUND" on ESPN2
Viewers have a chance to win ultimate outdoor
prizes
Valcourt, Québec, Canada - June 5, 2006 -
Bombardier Recreational Products Inc. (BRP), the
world-leading manufacturer of motorized
recreational vehicles, is launching the second
season of its powersports adventure television
series The Ultimate Playground. The 10-part
series, which airs Saturdays at 11:30 a.m. ET on
ESPN 2, gives viewers a front-row view of the
wildest adventures in powersports recreation.
The show's host is outdoor enthusiast and
all-around-funny man, Laird Macintosh, who
provides a first-hand view of each high-energy
adventure.
Rugged and exotic locations set the backdrop
for each dynamic episode. Viewers will be
captivated by exciting adventures, such as
off-road racing in Baja, Mexico; saltwater
fishing and wakeboarding in Florida; bass
fishing in South Carolina; exploring the
coastline in Costa Rica; attending the
spectacular snowmobile Hillclimb World
Championship in Jackson, Wyoming; ATV mud
bogging in Texas; the Arctic Man snowmobile /
snowboarding race in Alaska; the ultimate
"capture the flag" in British Columbia, Canada;
and a recreational vehicle triathlon in
Colorado.
As an added bonus, BRP has created The
Ultimate Playground Play-Your-Way Sweepstakes to
provide viewers with a chance to get in on the
fun. By watching the show for the phrase of the
week, viewers can sign up online at
www.theultimateplaygound.com to win an "Ultimate
Vehicle": either a Ski-Doo® snowmobile, a Sea-Doo®
watercraft, a Can-AmTM ATV or an Evinrude®
E-TEC® outboard engine. All sweepstakes entries
must be received by November 15, 2006.
"Our goal is to introduce viewers to the
awesome, unique and interesting things people do
all over the world with our products. We're
bringing viewers to the most extreme activities
in some of the world most beautiful and
challenging locations," said Yves Leduc,
vice-president and general manager, Snowmobiles,
Watercraft, ATVs & Sport boats, BRP. "It's
anything but your average sports television
show."
In each episode, Macintosh and the riders and
drivers he profiles are outfitted with Ski-Doo,
Sea-Doo, Can-Am, and Evinrude clothes and
accessories collections, to take on the most
extreme outdoor activities.
"Each adventure truly puts our products to
the test," said Roch Lambert, vice-president and
general manager, Outboard engines. "By taking on
ultimate conditions on both land and water,
we've given viewers a unique look at the
performance of machine versus the elements."
To view an excerpt from The Ultimate
Playground, log on to
http://www.theultimateplayground.com/screener/.
For additional information about the Ultimate
Playground Play-Your-Way Sweepstakes and series,
log on to
www.theultimateplayground.com.
BRP is a world leader in the design,
development, manufacturing, distribution and
marketing of Ski Doo® and LynxTM snowmobiles,
Sea Doo® watercraft and sport boats, Johnson®
and Evinrude® outboard engines, direct injection
technologies such as Evinrude E TEC®, Can-AmTM
all-terrain vehicles, Rotax® engines and karts.
®, TM and the BRP logo are trademarks of
Bombardier Recreational Products Inc. or its
subsidiaries.
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