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Yamaha Grizzly 700 FI
Continues To Win Awards for Innovation
“ATV of the Year” Award is Latest
Recognition for Yamaha’s Grizzly with Electric
Power Steering
Yamaha Grizzly 700 FI |
Cypress, CA – June 21, 2007 -- Yamaha Motor
Corporation, U.S.A. continues to receive top
awards and industry praise for its innovative
2007 Grizzly 700 FI Automatic 4x4, the world’s
first ATV with fuel injection and Electric Power
Steering (EPS). Since first taking top honors
for Field & Stream magazine’s “Best of the Best”
award in August 2006, Yamaha’s Grizzly has
garnered a number of accolades including “Best
Big-Bore Utility” and “ATV of the Year” honors
at the Ehlert Powersports Awards of Excellence
ceremonies on May 7.
“As the first ATV to market with Electronic
Power Steering, the 2007 Yamaha Grizzly 700 FI
inspires confidence that makes the machine
easier to ride,” stated the Ehlert Awards
ceremony program. “Power-assisted steering might
headline the list of features the Grizzly 700 FI
received, but there is more to the completely
redesigned machine that made our decision even
easier.”
The Grizzly 700 set a new benchmark for
success by capturing the attention of ATV riders
everywhere, as well as some of the biggest
awards for our industry,” said Mike Martinez,
Yamaha General Manager of ATV & SxS Operations.
“We expect to continue our run in 2007 with
continued recognition -- not only for the first
electric power steering on an ATV, but also for
the many other innovative features that have
made the Grizzly the best utility ATV on the
market today.”
Two more prestigious prizes in the Grizzly
700’s trophy case include QUAD Off-Road
Magazine’s 2007 Readers Choice Awards for
“Favorite Utility Quad” and “Favorite
Innovation” for the vehicle’s electric power
steering. The May 2007 issue complimented the
vehicle stating, “The Grizzly’s innovative power
steering system makes the machine a snap to
steer through some of the roughest terrain.”
All-Terrain Vehicle Magazine also gave a nod
to Yamaha’s Grizzly this year awarding it “Best
New Concept” for the ATV’s electric power
steering. The magazine’s April 2007 write-up
concluded, “The simple fact is, no matter what
skill level you have, once you’ve ridden an ATV
with power steering, it’s tough to go back.” And
later in the article promised, “Trust us, drive
a Grizzly once and you’re hooked.”
International expert publications jumped on
the Grizzly bandwagon this year as well. ATV
Rider magazine out of Canada named the Grizzly
700 the “All Category ATV of The Year”
describing the vehicles as “… the first ATV
equipped with power steering and the most modern
injected engine. The engineers have added a lot
of features while keeping within the 600 lb.
range and that is a major accomplishment.”
Enthusiasts were not the only ones to take
notice of the Grizzly 700’s increased
performance and new features. Farm Industry News
recognized it as having “… topped our list of
ATVs featured in the magazine.” The Grizzly
became a 2007 “FinOvation” winner for receiving
the best reader interest in a new ATV. The
publication noted the new power steering and
fuel injection as two key elements that
warranted all of the attention.
As a final test of the Grizzly 700’s
unmatched ability and innovative features, Dirt
Wheels magazine recruited real world testers,
including the publication’s editors and industry
experts to run Yamaha’s machine through their
own tests. Compared with other vehicles in its
class, the Grizzly was labeled the publication’s
“Big-Bore Utility ATV Shootout” winner.
About Yamaha
Yamaha ATVs and SxS vehicles are designed,
engineered and built tough! Yamaha Motor Corp.,
USA was started in 1977 and is a Japanese-based,
wholly owned subsidiary of Yamaha Corporation.
Yamaha Motor Corp., USA headquarters are located
in Cypress, California. For more information on
Yamaha, visit
www.yamahaoutdoors.com.
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