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EnerSys® Launches Re-Branding of its
ODYSSEY™ Batteries Line
ODYSSEY Batteries |
READING, Pa., August 9, 2007
– EnerSys® recently introduced a new branding
initiative for its ODYSSEY™ Batteries product
line. EnerSys now will market its ODYSSEY
Batteries under four segments: automotive/light
tactical vehicle (LTV), heavy duty/commercial,
powersports and marine.
The most visible sign of the new ODYSSEY
Batteries branding initiative will be reflected
in the battery’s plaque designs. All
ODYSSEY Batteries will have a unified plaque
design along with a specific segment indication.
Most notably, the popular Trolling Thunder™
battery now will become the ODYSSEY Trolling
Thunder™/Marine Dual Purpose battery.
“We wanted to unify the identity of our
various battery products under the ODYSSEY
Battery brand,” said Dana Kowalski, marketing
communications supervisor for EnerSys.
“ODYSSEY Batteries cover a wide range of
applications. By establishing one unified
identity for the application segments, we can
better communicate our full ODYSSEY Battery
product line to our customers.”
The new branding strategy also will be seen
in segmented marketing communications and
collateral materials. ODYSSEY Ultimizer™
and ODYSSEY Trolling Thunder/Marine Dual Purpose
Ultimizer faceplates also will take on a new
design consistent with the new battery plaque
design.
ABOUT ENERSYS
EnerSys, the world leader in stored
energy solutions for industrial applications,
manufactures, distributes and services reserve
power, motive power and starting, lighting and
ignition (SLI) batteries, chargers, power
equipment, and battery accessories to customers
worldwide. SLI batteries are used for
trucks and buses, passenger cars, boats,
personal watercraft, ATVs, motorcycles and
garden tractors. The company also provides
aftermarket and customer support services to its
customers from more than 100 countries through
its sales and manufacturing locations around the
world. For more information about EnerSys
and its ODYSSEY Batteries, visit
www.enersys.com or
www.ODYSSEYfactory.com.
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