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Arctic Cat Selects
Consumer Research Solutions’ FactFinder®
Powersports Research Tool
WESTMINSTER, Mass. September 13, 2007—Consumer
Research Solutions, Inc. (CRS), a leading
powersports data provider, announced today that
it has signed a FactFinder® license agreement
with Arctic Cat, Inc.
FactFinder will significantly advance Arctic
Cat’s internal competitive-product research
efforts. The deal provides Arctic Cat access to
FactFinder and its database of over 250 features
on any particular powersports model dating back
to the 2004 model year.
An industry first, FactFinder puts
comprehensive, up-to-date feature and pricing
information on all motorcycle, scooter, ATV,
personal watercraft and snowmobile models at the
fingertips of industry researchers and
manufacturers’ sales, marketing and
product-planning groups. With an annual
subscription to FactFinder, powersports
professionals can:
- Compile multiple comparisons of selected
powersports models to generate
feature-by-feature, spec-by-spec comparison
reports;
- Dynamically query CRS’s database by model
features and / or specifications;
- Assemble fact sheets with comprehensive data
points on each selected model;
- Build dynamic, inclusive list reports to compare
specific features found on a selected group of
models;
- Generate reports that highlight the differences
between two selected models;
- Call up “quick list” reports to gain immediate
knowledge of any model found in the CRS
database.
“We’re very pleased Arctic Cat has chosen
FactFinder to assist them with their product
research needs,” said CRS President Steve Caisse.
“FactFinder’s robust query and reporting
functionality is the perfect tool to help them
with their need for quick and accurate
competitive analysis. FactFinder clearly
addresses a critical need of powersports
manufacturers.”
“Arctic Cat is looking forward to using
FactFinder to simplify our competitive research
and analysis,” said John Tranby, Marketing
Communications Manager at Arctic Cat.
About Arctic Cat Inc.:
Arctic Cat Inc., based in Thief River Falls,
Minn., designs, engineers, manufactures and
markets snowmobiles and all-terrain vehicles
(ATVs) under the Arctic Cat brand name, as well
as related parts, garments and accessories. The
company markets its products through a network
of independent dealers located throughout the
contiguous United States and Canada, and through
distributors representing dealers in Alaska,
Europe, the Middle East, Asia and other
international markets. The Arctic Cat brand name
has existed for more than 30 years and is among
the most widely recognized and respected names
in the snowmobile industry. The company trades
on the Nasdaq Stock Market under the symbol
ACAT. For more information on Arctic Cat, visit
www.arcticcat.com.
About Consumer Research Solutions, Inc.:
Consumer Research Solutions, Inc., based in
Westminster, Mass., is an industry leader in
providing data and software for the powersports
market. CRS’ flagship products include On-Track,
VIN Fact, FactFinder and other competitive data
and analysis tools for manufacturers, industry
professionals, dealers and consumers. CRS data
products cover motorcycles, scooters, utility
vehicles, ATVs, personal watercraft and
snowmobiles. To learn more, visit
http://www.wantfacts.com, or contact Andrea
Desilets, VP of Sales, at (508) 864-6264 or
adesilets@wantfacts.com.
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