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Yamaha Launches OHV Access Initiative
Applications for Funding Now Available
Online at Yamaha-Motor.com/OHVAccess
CYPRESS, Calif. – January 8, 2008 -- Yamaha
Motor Corp., U.S.A. is proud to announce the
launch of its OHV Access Initiative, designed to
support safe, responsible riding and
sustainable, open riding areas. The
purpose of this proactive, grassroots program is
to enable Yamaha dealers and customers to fund
deserving projects that support the overriding
goal of responsible, open access.
“Yamaha’s new OHV Access Initiative gives us the
opportunity to directly support OHV access
projects on a local level across the country –
from Oregon to Florida, from Texas to
Minnesota,” said Mike Martinez, Yamaha’s general
manager of ATV and Side-by-Side Operations.
“Through this new program, Yamaha, along with
our dealers and customers, is taking a proactive
leadership role in supporting our lifestyle and
our business. This program will reach
across the country to help fund important
projects and ensure riding areas are available
for generations to come.”
The new program’s tag line, Guaranteeing
Responsible Access to our Nation’s Trails
(GRANT), reinforces the primary objective of OHV
access and serves as a label for the awards that
will be distributed. When an application
is approved for funding, the recipient then
receives the appropriate GRANT. Yamaha
encourages clubs, associations and agencies to
submit detailed applications for their specific
needs.
Each quarter, Yamaha will accept applications
from organizations such as non-profit or
tax-exempt OHV riding clubs, national forests
and associations and national, state and local
government agencies. A committee then will
review each application and award GRANTs to
deserving projects.
Once an application is approved and funded,
Yamaha will continue to work with the recipient
to help make each project successful based on
its objectives, whether that is cleaning up
trails, posting signage, or creating educational
opportunities for new riders. The Yamaha
OHV Access Initiative will see projects to
fruition and help each GRANT recipient
communicate their successes through the
program’s new web site and more.
“This is a long-term initiative, and to make it
successful, Yamaha realizes we have to support
projects that promote not only open access, but
sustainable riding areas,” said Steve Nessl,
Yamaha’s ATV/SxS marketing manager. “We
look forward to getting to know these local
riding groups, identifying their individual
needs, and working closely with them each year
to help keep their riding areas open and even
create new opportunities where possible and
appropriate.”
Examples of appropriate projects for GRANTs
might include:
- Trail development, restoration and maintenance.
- Trail signage and map production.
- Staging area construction, renovation and
maintenance.
- Safety and education
Yamaha has posted a new web page with detailed
information and a downloadable guidelines and
application document. Interested
organizations can find out how to become
eligible for GRANTs at:
www.yamaha-motor.com/ohvaccess. For general
questions, groups can also call Yamaha’s
Customer Relations Number at 1-800-962-7926 or
write to: Yamaha OHV Access Initiative Review
Committee, 6555 Katella Avenue, Cypress, CA
90630-5101.
The program’s web site will also serve as home
for news and information as the program evolves.
A timeline for application submissions and
reviews is located on the home page, and as
projects are funded and completed, Yamaha will
create news updates and gather reports to show
organizations’ successes. The Yamaha OHV Access
Initiative web page will become a hub of
information regarding relevant organizations,
projects and issues on a local level throughout
the country.
About Yamaha
Yamaha ATVs and SxS vehicles are
designed, engineered and built tough! Yamaha
Motor Corp., USA headquarters are located in
Cypress, California. For more information on
Yamaha, visit
www.yamahaoutdoors.com.
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