Canadian Couple Completes Cross-Continent Quadtrek on Polaris ATVs
Sportsman 800 X2s carried couple from Canada to Mexico in six months

Minneapolis, January 9, 2008 – Marc Joinville and France Labonté have spent the last six months traveling cross-continent on their Polaris Sportsman 800 X2s. At the beginning of January, they reached Cabo San Lucas, Mexico, and completed the cross-continent part of their trek. Joinville and Labonté still plan to ride to Kingman, Arizona as their final destination.

“It has been an incredible journey,” said Joinville. “Considering the harsh conditions the Sportsman 800 X2s were used in, how incredibly rough some trail sections were and how much extra electrical gear they had to power, they performed beautifully.”

During a camping trip in Utah in 2000, Marc Joinville and France Labonté discovered an ATV trail that ran lengthwise through the state of Utah. Their finding sparked the dream to ride their ATVs from Canada to Mexico, through the United States. They contacted Polaris about their dream and the maker of “The World’s Toughest ATVs” provided them with two new Sportsman X2 800 ATVs, parts and clothing for the cross-continent trek.

“When Joinville contacted us about their idea to travel across the continent, there was no doubt they would be riding Polaris ATVs,” said Jeff LeFever, marketing manager for Polaris’ ATV Division. “Their successful trek on the Sportsman 800 X2s proves Polaris builds ‘The World’s Toughest ATVs.’”

Joinville and Labonté departed from British Columbia, Canada on July 7, 2007 with their ATVs and a trailer that carried all the basics they needed to survive the journey. Their “Quadtrek” took them through Montana, Idaho, Wyoming, Utah, Arizona and down the Baja peninsula, to Cabo San Lucas, Mexico. Along the way, they stopped at various ATV jamborees and fairs, met fans and shared stories of their journey.

“We have met so many new friends and seen so many incredible places,” said Joinville. “We thank Polaris for helping us fulfill our dream and providing us with the experience of a lifetime.”

About Polaris
With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.