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Fisher’s ATV World Announces New Venue for 2008
Viewing Season and Debut of Second Show
Dover, PA – January 22,
2008 – Fisher’s ATV World has entered an
agreement with Versus for the upcoming 2008
viewing season and will debut the addition of a
second show called Fisher’s ATV Adventures.
Supplementing the traditional show features,
Fisher’s ATV World will launch a new show called
Fisher’s ATV Adventures. The extra show
format will feature the same “Keepin’ it Real”
style with which fans are familiar yet will
place more emphasis on adventures, travel
destinations, industry tips, trends with
industry leaders, plus “behind the scenes”
factory tours. Fisher’s ATV Adventures
will debut in July 2008, exclusively on Versus.
Fisher’s ATV Adventures will focus on rides
throughout the world. Filming of episodes
for the show has already taken the Fisher’s Crew
to exotic locations such as Mexico and Hawaii.
Viewers of Fisher’s ATV Adventures will learn
valuable tips that will save them time and money
with the added bonus of getting first-hand
information on the latest technology in the ATV
industry.
Brian Fisher, Host/Executive Producer says of
the partnership with Versus, “We are proud to
bring Fisher’s ATV Adventures to the Versus
network. As a leader in outdoor
programming, our viewers will have the
additional opportunities they are requesting to
see us on the networks. We are committed
to maintaining positive exposure in the
industry.”
Fisher’s ATV Adventures features Brian
Fisher, a long time ATV Enthusiast with a love
of travel and adventure. Brian takes his
role in the ATV industry seriously; he was
certified as an ASI Safety Instructor and PA
DCNR ATV Instructor. A very important
aspect of Fisher’s ATV Adventures is the focus
on safety and environmental respect.
As part of Versus’ lineup, Fisher’s ATV
Adventures will present 20 original episodes (2
airs each week) plus Video on Demand (VOD) on
Versus’ website. Viewers who can’t get
enough of Fisher’s ATV Adventures will be able
to continue watching Fisher’s ATV World which
released 26 original episodes (3 airs each week)
in January 2008.
In addition to the unveiling of their new
show, Fisher’s ATV has recently redesigned their
website and established a new way to connect
with their fans through a monthly e-newsletter.
The free, subscription based e-newsletter is a
great tool for staying connected with the show
and current happenings in the ATV Industry.
About Fisher’s ATV
World
Winner of Ten Telly Awards in
2006, Fisher’s ATV World features host Brian
Fisher on ATV excursions across the country and
around the world. Get first hand
information from key industry leaders plus
helpful tips and information on new product
development for the ATV Industry. Fisher’s
ATV World hopes to expand positive awareness of
safety issues, promote good family values, and
encourage riders to get involved.
About Versus
Versus (formerly OLN) is a
network targeted to the outdoor enthusiast and
real competition in all its forms! This
network is the national cable home of the
National Hockey League (NHL) and the Stanley Cup
Playoffs, as well as best-in-class events like
Tour de France, The Dakar Rally, Professional
Bull Riders (PBR), Professional Boxing, and AMA
Motocross. Originally launched in July
1995, Versus currently reaches 71+ million
subscribers. A wholly-owned company of
Comcast Corporation, Versus is distributed via
cable systems and satellite operators throughout
the U.S.
Fisher’s ATV World is building the dream
about the possibilities of where you go and what
you can do when it’s just you and the open
trail…
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