THOUSANDS ENJOY WEEKEND OF OFF-ROAD
FUN AT 9TH ANNUAL OFF-ROAD EXPO PRESENTED BY TOYOTA
Expo Entertained Attendees with World Debut of
ide X Side Drifting, Live Entertainment, Freestyle Motocross and More

Pomona, Calif. – Thousands of off-road enthusiasts filled the Pomona Fairplex to check out all the hottest new trucks, ATVs, UTVs, dirt bikes, rock crawlers, Jeeps and thousands of accessories at the 2008 Off-Road Expo, presented by Toyota, the nation’s largest off-road consumer products show series. Throughout the weekend, attendees enjoyed great show discounts and fun entertainment features such as the world debut of Side X Side Drifting, freestyle motocross shows, rock crawling demonstrations, and more.

“With everything going on in today’s economy, people were pleased to have a distraction like the Expo to visit and enjoy the industry they love,” said Show Director Tom Gattuso. “This year’s Off-Road Expo in Pomona showed off-roading is alive and well, welcoming more than 300 exhibitors and a great line-up of live entertainment that received an overwhelmingly positive response from attendees.”

The Expo featured hundreds of vehicles and thousands of accessories, as well as special giveaways, discounts and live entertainment. Leading local and national off-road manufacturers, dealers and distributors – such as 4 Wheel Parts, Kymco, BF Goodrich Tires, Kawasaki, Cycle Parts West, Toyota and many more were all present to demonstrate and educate attendees on all the latest innovations the off-road industry had to offer. Attendees also had the unique opportunity to witness the world debut of Side X Side Drifting as the Side X Sides demonstrated their moves in a figure-8 track. Additionally, off-road enthusiasts enjoyed a variety of entertainment which included an outdoor freestyle motocross stunt show, rock crawling demonstrations, live music performances, off-road ride and drive opportunities, and more throughout the weekend.

“We were very impressed with the Ninth Annual Off-Road Expo, as we had thousands of off-road enthusiasts come through our display that were interested in learning more about our products,” said Kymco USA Event Coordinator John Stoddart. “A number of attendees who came and rode our ATVs and Side X Sides expressed strong interest and said they planned on visiting their local dealer to inquire about purchasing our products.”

The Off-Road Expo will return to the Pomona Fairplex twice in 2009 – first March 20-22, 2009, for the annual spring event, and then again October 9-11, 2009, in the fall. For more information, please visit www.offroadexpo.com.

About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the fashion, life sciences and powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 67 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.