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Yamaha Contributes More Than $700,000 to OHV
Access in 2008
OHV Access
Initiative Takes Lead in Promoting Safe,
Responsible Riding and Sustainable, Open Access
CYPRESS, Calif. – January 7, 2009 – Yamaha
Motor Corp., U.S.A., via the company’s new OHV
Access Initiative, injected more than $700,000
in cash and equipment in 2008 directly into
projects across the country supporting safe,
responsible riding and sustainable, open riding
areas.
In the program’s first year, Yamaha took a
leadership role in the ongoing issue of OHV
access by providing GRANTs (Guaranteeing
Responsible Access to our Nation’s Trails) to
more than 65 local, regional and national
organizations representing the greater OHV
community. Awardees from the OHV Access
Initiative’s fourth quarter funding cycle
include:
- The California Trail Users Coalition
- Cheaha Trailriders, Alabama
- Aitkin County, Minnesota
- Arrowhead ATV Club, Minnesota
- Dixie National Forest, Cedar City Ranger
District, Utah
- Florida Trail Riders
- Lewis County Department of Forestry, Parks &
Recreation, New York
- Paul Bunyan Forest Riders, Minnesota
- Rose City – Lupton Area Chamber of Commerce,
Michigan
- Embarrass River ATV Park and Campground,
Wisconsin
- Town of Rome, Dyracuse Recreational Park,
Wisconsin
“By directly funding public and private land
management and enthusiast-initiated projects,
the Yamaha OHV Access Initiative is leading the
grassroots effort in creating and sustaining
safe and responsible riding opportunities,” said
Mike Martinez, Yamaha’s general manager of ATV
and Side-by-Side (SxS) Operations. “These GRANTs
have become an important asset to the OHV
community and we are pleased to continue this
support into 2009.”
The primary purpose of the OHV Access
Initiative is to provide funding of OHV
access-related projects that include, but are
not limited to:
- Trail development, restoration and maintenance
- Trail signage and map production
- Staging area construction, renovation and
maintenance
- Land stewardship and education
- Responsible OHV riding education and outreach
- Legislative lobbying efforts
“This year, the OHV Access Initiative has
demonstrated the ability to make a significant
impact where it counts the most – on the
ground,” said Steve Nessl, Yamaha’s ATV/SxS
marketing manager. “Riders, land managers
and OHV groups are working together to submit
quality applications in support of long-term
access goals. Yamaha plans to expand this
program and build on its success in supporting
the OHV community well into 2009 and beyond.”
About the Yamaha OHV Access
Initiative
Each quarter, Yamaha accepts
applications from non-profit or tax-exempt
organizations including OHV riding clubs,
national forests and associations, and national,
state and local government agencies. A committee
then reviews each application and awards GRANTs
to deserving projects. Applications for the
first quarter of 2009 will be accepted through
February 28, 2009.
Updated guidelines, an application form
and information on the OHV Access Initiative are
available at:
www.yamaha-motor.com/ohvaccess.
For questions regarding the OHV Access
Initiative, groups can call Yamaha’s dedicated
OHV Access Initiative Hotline at 1-877-OHV-TRAIL
(877-648-8724), email
OHVAccess@yamaha-motor.com or write
to: Yamaha OHV Access Initiative Review
Committee, 6555 Katella Avenue, Cypress, CA
90630-5101.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A.
(YMUS), a leader in the motorsports market,
makes the toughest, most capable and versatile
ATV and Side-by-Side vehicles. The company’s
ever-expanding product offerings also include
motorcycles, outboard motors, personal
watercraft, snowmobiles, boats, outdoor power
equipment, race kart engines, accessories,
apparel and much more. YMUS products are sold
through a nationwide network of more than 4,000
dealers in the United States.
Headquartered in Cypress, Calif., since its
incorporation in 1977, YMUS also has facilities
in Wisconsin and Georgia, as well as factory
operations in Tennessee and Georgia. For more
information on Yamaha, visit
www.yamaha-motor.com.
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