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American Honda
Announces More 2010 Models
Torrance, CA: American Honda Motor Company’s
Powersports Division announced today its summer
release of 2010 motorcycle, ATV and MUV
products. This announcement follows the earlier
release of Honda’s 2010 Fury, and the SH150i and
Elite® scooters.
“Today we’re releasing 2010 Honda off-road
motorcycles, ATVs, Big Red Side-by-Side, and the
legendary Gold Wing,” said Powersports Press
Manager Bill Savino. “Leading the list of big
changes is the all-new CRF250R featuring a whole
new engine with fuel injection and an all-new
twin-spar aluminum frame. These new 2010 models
together with the 2009 and 2010 models already
released represents our complete line of
Off-Road motorcycles, ATV, Scooters and
Side-by-Side vehicles. Later this year, we will
be announcing additional street models. We’re
excited about the extensive and varied line of
products we continue to offer our customers for
work and pleasure.”
More detailed information and images of
Honda’s model line can be found on
www.powersports.honda.com or see your local
Honda powersports dealer.
Honda ATV’s and Side-by-Side: Working hard
and playing hard, Honda’s line has it all from
TRX90 to the Big Red

Rancher 4x4 ES

Rancher 4x4 Electric Power Steering

Rancher AT 4x4

Rancher

Big Red |
FourTrax Rancher/FourTrax Rancher ES
Over the years, the ready-and-willing FourTrax®
Rancher® has proven itself to be a dependable
partner from sunup to sundown, whether the day
calls for work or fun. An optional Electric
Shift Program (ESP®) allows for easy shifts with
the touch of a handlebar-mounted button. Factor
in a powerful, liquid-cooled, fuel-injected
420cc engine and you’ll see why the FourTrax
Rancher has long remained a favorite. For 2010,
the Rancher and Rancher ES also feature a new
seat with added foam padding for increased
comfort and a new rack design that facilitates
easier cargo lashing. Available in Red and
Olive. In dealerships January 2010. MSRP: $TBD
FourTrax Rancher 4x4/FourTrax Rancher 4x4
with Electric Power Steering
The full-size ATV with full-on get-it-done
capabilities, the manual-shift FourTrax Rancher
4x4 offers an impressive list of standard
features including selectable 4WD/2WD TraxLok®,
a torque-sensitive front differential and a
torquey liquid-cooled, fuel-injected 420cc
engine. In addition, the Rancher 4x4 can be had
with the ease and convenience of Honda’s
Electric Power Steering (EPS). Both the 4x4 and
EPS models receive pre-load adjustable front and
rear suspension for 2010 that can be altered to
suit specific riding conditions and terrain.
Other upgrades for 2010 include a new seat with
added foam padding for increased comfort and a
new rack design that facilitates easier cargo
lashing. Available in Red, Olive and Natural
Gear Camouflage. In dealerships September 2009.
MSRP: $5,999.00 – $6,799.00
FourTrax Rancher 4x4 ES/
FourTrax Rancher 4x4 ES with Electric Power
Steering
Talk about a winning ATV that comes
factory-loaded with plenty of gotta-have-it
features: The FourTrax Rancher 4x4 ES brings to
riders Honda’s remarkable Electric Shift Program
(ESP) that makes gear shifts as easy as touching
a button, selectable 4WD/2WD TraxLok, a
torque-sensitive front differential and fuel
injection. To top it off, the Rancher 4x4 ES is
also available with the riding ease delivered by
Honda’s Electric Power Steering (EPS). For 2010,
both the 4x4 ES and 4x4 ES with EPS feature
pre-load adjustable front and rear suspension
that can be altered to suit specific riding
conditions and terrain. Additional upgrades for
2010 include a new seat with added foam padding
for increased comfort and a new rack design that
facilitates easier cargo lashing. Available in
Red, Olive and Natural Gear Camouflage. In
dealerships September 2009. MSRP: $6,199.00 –
$6,999.00
FourTrax Rancher AT/FourTrax Rancher AT with
Electric Power Steering
The FourTrax Rancher AT brings a true automatic
five-speed transmission to the popular Rancher
lineup that gives the rider the option to choose
between a fully automatic mode and the Electric
Shift Program (ESP), which allows for easy
pushbutton shifting. Consider also the
independent rear suspension, selectable 4WD/2WD
TraxLok and a rugged torque-sensitive front
differential, plus a variation with Electric
Power Steering (EPS), and it’s clear there isn’t
a better choice for reliable and rewarding ATV
recreation. For 2010, the Rancher ATs also
received a new seat with added foam padding for
increased comfort and a new rack design that
facilitates easier cargo lashing. Available in
Red, Olive and Natural Gear Camouflage. In
dealerships September 2009. MSRP: $7,299.00 –
$7,699.00
FourTrax Rincon
The legendary FourTrax Rincon® tops Honda’s line
of ATVs and features a powerful 675cc engine,
independent rear suspension, electronic fuel
injection, Honda Automatic Transmission, front
and rear hydraulic disc brakes and more—
features that all work together to place this
ATV in a class of one. Available in Red, Olive
and Natural Gear Camouflage. In dealerships
September 2009. MSRP: $8,599.00 – $8,999.00
Big Red
Introducing the 2010 Big Red™, a Side-by-Side
workhorse built the Honda way. With industry
leading safety features like three-point
Emergency Locking Retractor seatbelts, separate
brake lines that keep your brakes working even
if a line gets severed, and a wide stance for a
stable ride, it’s the Multipurpose Utility
Vehicle (MUV) that only Honda could build. Its
multiple patents and numerous automotive-based
technology features—not to mention Honda’s
renowned quality, fit and finish—separate it
from all other contenders. Thanks to its
superior handling, secure feel and comfortable
ride, Big Red has quickly set new standards of
performance for both utility and recreational
riders. A full line of more than 30 high-quality
Honda Genuine Accessories is also available for
Big Red, including windshields, tops and
bumpers. For 2010, a new Olive color joins Red
and Natural Gear Camouflage. In dealerships
September 2009. MSRP: $11,699.00 (Olive)
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