|

New Season of “Yamaha’s Whitetail Diaries”
Premiers on Versus This Week
Prime Time Airing Begins Saturday, July 31, 9:30
a.m. EDT
CYPRESS, Calif. – July 28, 2010 – Yamaha
Outdoors and Careco Multimedia are proud to
announce a new season of “Yamaha’s Whitetail
Dairies” on Versus this summer and fall.
One of the highest rated national deer hunting
TV programs, the show will air weekly through
December, and each episode will also be
available online at
www.carecotv.com.
Whitetail Diaries, in its fourth season, has
historically brought viewers some of the best
deer hunting stories from across the
nation,-always highlighting North America’s most
sought after game animal -- the whitetail deer.
Every episode of the 22-week series includes a
fast paced mix of product features, stories,
hunts and valuable insight about hunting the
whitetail deer.
“Careco has done a great job of creating an
exciting and entertaining hunting show in
Whitetail Diaries while also keeping a close eye
on communicating the safe, responsible use of
ATV and SxS vehicles,” said Steve Nessl,
Yamaha’s ATV and Side-by-Side (SxS) Marketing
Manager. “Hunters commonly use our
products in the field, and this has been a great
opportunity for Yamaha to help bring them some
quality programming and useful information.
Sponsoring Whitetail Diaries also helps
communicate to viewers how involved Yamaha is in
supporting their whitetail-hunting passion and
outdoorsman’s lifestyle.”
“This year’s Whitetail Diaries series
promises to be the best ever with stories that
include a mix of archery, handgun and rifle
hunts for whitetails from all over the nation
this past season,” said Wade Middleton of Careco
Multimedia. “Viewers will be treated to
hunts with a wide range of conditions from
freezing cold to extreme heat with the goal of
always delivering a strong safety and
conservation message in every hunt.”
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A., (YMUS), a
leader in the motorsports market, makes the
toughest, most capable and versatile ATV and
Side-by-Side vehicles. The company’s
ever-expanding product offerings also include
motorcycles, outboard motors, personal
watercraft, snowmobiles, boats, outdoor power
equipment, race kart engines, accessories,
apparel and much more. YMUS products are sold
through a nationwide network of dealers in the
United States.
Headquartered in Cypress, Calif., since its
incorporation in 1976, Yamaha also has
facilities in Wisconsin and Georgia, as well as
factory operations in Tennessee and Georgia. For
more information on Yamaha, visit
www.yamaha-motor.com
|