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JACK LINK'S NAMED TITLE SPONSOR OF ILLINOIS POWERSPORTS ATV TOUR RACES

PowerSports ATV Tour

WHITE BEAR LAKE, Minn. (June 26, 2006) – Jack Link’s Meat Snacks has been named title sponsor of Rounds 5 and 6 of the WPSA PowerSports ATV Championship Tour. The double championship event, scheduled for July 8-9, 2006 at South Fork Dirt Riders outside of Springfield, Ill., will be called the Jack Link’s Feed Your Wild Side ATV Championship. Jack Link’s is also the “Official Meat Snack” of the PowerSports ATV Tour.

“We’re pleased to have Jack Link’s as a partner this season and we’re looking forward to them leading our Midwest swing,” said PowerSports Entertainment Inc. CEO Rick Murphy. “South Fork Dirt Riders is a world class track, in an extremely important market. This is certain to be an exciting and fun-filled weekend.”

“The untamed spirit that embodies Jack Link’s Beef Jerky brand is a perfect match to the genuine thrills and spills of the PowerSports ATV Tour,” said Bret Ocholik, Jack Link’s Vice President of Marketing. “We’re eager to continue our partnership with the PowerSports ATV Championship Tour and we’re excited to sponsor the Illinois race.”

About the PowerSports ATV Tour
The PowerSports ATV Tour is North America’s newest ATV racing tour and features the greatest show on dirt. The Tour is North America’s premier form of ATV racing, with its jumps, gyrations and dirt-slinging racing action. The Tour is sanctioned by the World PowerSports Association, North America’s largest and most respected ATV and snowmobile sanctioning body, and promoter of ATV and snowmobile racing on both the regional and national level.


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