Kory Ellis joins Yoshimura
R&D as ATV Brand Manager
Chino, CA - February 1, 2007 - Yoshimura is
proud to announce the hiring of long time Pro
ATV racer Kory Ellis as ATV Brand Manager. Kory
will be handling all things ATV related for
Yoshimura from product development and testing
to consumer and media relations. He will also be
developing marketing programs designed to
increase brand identity and awareness. Kory's
numerous years racing and his extremely high
mechanical/technical skills make him uniquely
qualified to help Yoshimura continue to develop
superior products for the ATV racer and as well
as the general enthusiast.
"We are really happy to have Kory on board,"
Yoshimura V.P. Brant Russell said. "We are proud
to be associated with Suzuki's racing efforts
and now through Kory, will be able to link these
racing efforts directly to our customers.
Yoshimura isn't in ATV racing as a hobby, we are
here to provide superior products and engine
services to the average racer. We feel that Kory
will help us do just that."
Kory, long thought of as one of the best
development test riders, will use his skills in
refining existing products and developing new
ones. Already, Kory has been busy with ace
Yoshimura engine builder Ryan Cox developing
customer engine specs. Cox feels the addition of
Ellis will be important, "With Kory here, we can
have a racing engine development program and a
customer engine program going simultaneously.
Kory not only will help us develop the racing
specs, but be able to transfer cutting edge
technology to our customers. What we develop on
Sunday at a National, we'll be able to offer in
our customer program directly... no lag."
Kory is excited about the new job: "It seems
like a perfect match. I'm really looking forward
to working with Brant and the rest of the team
at Yoshimura. It is a great opportunity to be a
part of a really successful company and race
Kory has been racing Pro since he was 15
years old and has won two GNC pro-am
championships, two world four stroke
championships, and numerous Pro GNC and stadium
events. For the last two years, he has ridden
for Factory Yamaha.
He will continue to race the WPSA and select
GNC races, plus the ITP Quad Cross. "This job
has some perks," Kory laughs. "I'll be the only
part time privateer on a Suzuki LT-R450 with a