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NASMOTO's Nashville Trifecta: ATV Championship with Motorcycle and P&A Sales Plan
NASMOTO Dealer Program Designed to Increase Sales of Motorcycles, ATVs, Parts and Accessories

Santa Monica, CA - May 22, 2007 - On September 2, 2007, NASMOTO, the premier amateur SuperMoto racing body, brings the 2007 ATV Championships to the high banks of Nashville's Music City Motorplex.

NASMOTO is also implementing two programs for local powersports dealers to promote incremental sales of motorcycles, ATVs, parts and accessories.

The pull-through dealer program begins on the Friday before the race weekend and consists of a dealer demo day where an enrolled dealer provides race bikes for their prospects or rental bikes from NASMOTO.

For the racing enthusiast, NASMOTO has created a Sportsman class that encourages newcomers to participate in the sport and requires only a tire modification. NASMOTO will have a tire changing service at the racing facility for all novice SuperMoto riders. The Sportsman class assists dealers in creating a low cost and highly entertaining weekend for their customers. In no other series can an enthusiast say they raced on the same track as the pros.

"Dealers can plug into the NASMOTO program and establish a SuperMoto side of their business," said John Zolikoff, NASMOTO President and CEO. "One dealer utilized the demo concept and sold 14 SuperMoto race bikes before registering a no-sale."

By supporting these two programs dealers have the opportunity to leverage the weekend programs and open their customer base to SuperMoto parts, accessories and motorcycles.

Nashville's Music City Motorplex is home to the ATV Championships for SMX ATV Pro-Am and Amateur ATV SuperMoto. In this winner-take-all format, the winning purse is over $3,000. NASMOTO plans to build the ATV Championships into the premier SuperMoto national event in Nashville for many years to come.

"After our success last year our goal is to grow a bigger and better event for the future," said Norman W. Partin, General Manager of Music City Motorplex. "We are combining Music City USA with world-class racers and fast race tracks to build an event where fans want to return year after year."

NASMOTO was created in 2004, in partnership with the AMA, to grow SuperMoto racing at all levels. Taking a grassroots approach by working with local clubs and promoters across North America, NASMOTO?s goal is to provide premier racing experiences for racers, fans, promoters and sponsors. New SuperMoto clubs are forming everywhere as the sport grows in the amateur ranks. To get involved as a promoter or racer, or for more information about rules, classes and regional and national events, please visit, email or call (416) 907-6817.

Sponsors and supporters include KTM, Kawasaki, Aprilia, Yamaha, Husaberg, Seventy/Thirty, SuperMoto Racer Magazine, XBUX, Three Brothers Racing, Wheeling Cycle Supply and Umbrella Girls USA.

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