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YAMAHA-MOTOR
CORPORATION USA NAMED “OFFICIAL UTV” OF BEST IN
THE DESERT
Las Vegas, Nevada -- Casey
Folks, Director of Best in the Desert, announced
that Yamaha-Motor Corp USA has been named as the
“Official UTV” (Utility Terrain Vehicle) of the
Best in the Desert series. Folks made the
announcement today, following last weekend’s
record-breaking TSCO “Vegas to Reno” event,
which attracted more than 320 cars, trucks,
motorcycles, and UTVs.
Folks said, “I am excited to announce this
new Sponsorship with Yamaha and their
industry-leading line of Rhino UTVs. The Best in
the Desert Series is an ideal venue for Yamaha
to showcase the Rhino; and take advantage of the
stature this series has reached. Best in the
Desert was the first to recognize this growing
category of off-road utility vehicles.”
Steve Nessl, Marketing Manager for Yamaha’s
ATV & UTV Division, commented, “Yamaha is
looking forward to the association with Best in
the Desert. The series is recognized by media
and racers alike as being one of the best. It is
well-run, and Folks has a team of proven
professionals who will help elevate the exposure
of the standard-setting Rhino even further.
Since its introduction in 2003, the Rhino has
led the way in the UTV category; with the
introduction of the 2008 Rhino line-up on
September 10, we plan to continue that trend.
This sponsorship will enable us to both support
the Best in the Desert series and showcase the
Rhino’s capabilities.”
Folks continued, “Yamaha’s first opportunity
to take advantage of their new sponsorship will
be the Las Vegas “300”, October 5-7
featuring a full complement of off-road vehicles
including UTVs, plus the Golden West Cycle AVI
“150” U.S, Championship Quad & UTV race for only
those vehicles, November 2, 3, 4, 2007. We
welcome Yamaha and Steve on-board to join our
other major sponsors, and look forward to the
relationship.”
For full details on the complete line of
Yamaha products, visit:
www.yamaha-motor.com
Off-Road Racing’s Best-Run Series … Best In
The Desert!
Further information available from:
www.bitd.com
email:
bitd@lasvegas.net, phone: (702) 457-5775
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