|
A Bright Idea – PIAA
to Sponsor WORCS 8-Hour UTV/ATV Endurance Race
PORTLAND, Ore. – PIAA
Corporation, a leader in Powersports lighting
and accessories, has teamed up with the World
Off-Road Championship Racing Series to host
WORCS’ first ever PIAA 8-Hour UTV/ATV Endurance
Race, announced PIAA Powersports Business Unit
Manager Gordon Robertson. The event will
be held on Saturday, January 12, 2008, at
Speedworld Raceway in Surprise, Ariz., and will
feature racing for a variety of UTV and ATV
classes.
In addition to brainstorming the concept for
the inaugural race, PIAA will be the presenting
sponsor, providing financial support as well as
offering a lucrative contingency program that
will encourage racers to use PIAA halogen and
HID lighting products. And, since the race
starts at 4 p.m. and finishes at midnight,
having a PIAA-equipped vehicle will be a
distinct advantage.
“PIAA is excited about helping this inaugural
event be a success,” Robertson said. “This is a
great opportunity for us to show the ATV, UTV
and Powersports industry that PIAA lighting
products are indeed the best in the world,
proven everywhere from the Daytona 24 Hour
sports car race to the World Rally circuit.”
While there are a handful of ATV endurance
races held in the U.S. (such as the 12 Hours of
ATV America each fall), the PIAA 8-Hour will be
the first time an endurance race will include
the wildly popular UTV classes. “UTV racers
will have the opportunity to prove who is the
fastest as well as the toughest,” Robertson
said.
“Everyone knows that WORCS races are the
ultimate test of man and machine,” explained
WORCS owner Sean Reddish. “Teaming up with the
industry leader in performance lighting and
putting on an UTV- and ATV-only 8-hour endurance
race was a perfect fit.”
It will be a standard endurance event with
teams racing non-stop for eight hours around a
5-mile loop that starts on the Speedworld
motocross circuit then heads out into the
Arizona desert. There will be separate overall
winners for both divisions, UTV and ATV.
For UTVs, racing classes include Unlimited,
Modified, Stock, and Ironman/woman; for ATVs,
classes will be Pro A, B, and C; Women’s Pro A
and B; Veterans 30+; Masters 40+; and
Ironman/Woman.
PIAA’s contingency awards should inspire all
competitors: Overall finishers will be
awarded $1000 for first, $500 for second, $250
for third. In addition, each class winner
will receive $250. To be eligible,
vehicles must use PIAA HID or Halogen lamps and
run PIAA decals
For entry and class information, plus rules
and regulations, visit
www.worcsracing.com, or call 435-635-1597.
For details on all PIAA UTV and ATV lighting
products, visit
www.piaapowersports.com.
PIAA has been the acknowledged leader in
innovative automotive and Powersports products
since its founding in 1963. PIAA products,
created in PIAA's Technical Design Center in
Japan, are known for their visionary design,
inspired engineering and quality components.
PIAA Corporation, USA is located at 3004 NE
181st in Portland, OR 97230, 503-489-6666.
PIAA will make the PIAA lamp kits available at a
reduced price to competitors through Rocky
Mountain ATV, a WORCS Series sponsor and title
sponsor of this event.
|
