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Outlaw 525 IRS Shines in the Best In The Desert Avi 150 U.S. Championship

Doug Eichner
Doug Eichner

MEDINA, MN (Nov. 9, 2007) –Polaris Factory Racer and ATV racing legend, Doug Eichner, is no stranger to desert racing as evidenced by his multiple Best in the Desert Championship titles, SCORE Championship titles and past winner of the prestigious Baja 1000.

In his desert debut aboard the Polaris Outlaw 525 IRS, Eichner partnered up with Pro rider John Shafe taking a strong second in the Avi 150 U.S. Championship.

This was Shafe’s first time aboard the Outlaw IRS and together with Eichner proved the IRS is a force to be reckoned with in yet another terrain. The team led most of the 150 mile race with a flawless performance from this versatile machine.

Eichner was interested in testing the ability of the IRS in the desert as he believes it to have a promising future for title contention in desert competition among others.

"The Outlaw 525 IRS ran strong and together with the enhanced motor performance from Yoshimura and aftermarket suspension set-up from FOX Racing Shox, this bike is quickly becoming my favorite machine," stated Eichner.  "We believe in the talents of John Shafe and he did not disappoint us. This was Shafe's first major desert competition and we are pleased to have lead most of the race and were not far off the pace of the first place seasoned desert team."

With a strong debut from Eichner and his support team, Polaris looks forward to additional success in the future.

Eichner’s sponsors include:
Polaris Industries Inc.
Rage'n Luxury Toy Haulers
Yoshimura R&D of America
FOX Racing Shox
A.R.C. Racing
Douglas Wheel Technologies
GPR Steering Stabilizer
Outdoor Toy Store
TAG Metals
Tire Balls
One Industries
Roll Design 
Smith Optics
Hinson RacingMotion Pro

About Polaris
With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at

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