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The "WPSA TourBook," the official racing program of the "2008 Powersports ATV Tour on ESPN."

WHITE BEAR LAKE, Minn. (January 22, 2008) — PowerSports Entertainment, Inc. today announced the publication of the “WPSA TourBook,” the official racing program of the “2008 Powersports ATV Tour on ESPN.”

Published twice in 2008 -- with pre-season and post-season editions -- the WPSA TourBook will showcase both pro and amateur racers in an impressive glossy-magazine format.

“Our goal is to recognize all racers and classes that compete in our QuadMX and QuadTerrain series, as well as the pros,” noted Kent Lungstrom, V.P. of Operations for PowerSports Entertainment, Inc. “Every class will be covered, every racer will be represented.“

Additional content will include detailed venue and track information, the Official 2008 Racing Rulebook, a behind-the-scenes look at creating the ESPN show, plus a number of other topics designed to inform and entertain racers, spectators and television viewers alike.

The WPSA will distribute 30,000 copies of the TourBook via mail and track distribution.

Mail recipients include recent purchasers of U.S. sport and QuadTerrain and 2007/2008 WPSA racing memberships.  Track distribution includes 2,000 copies distributed at individual race venues and surrounding powersports dealerships.

Advertising will be accepted in the TourBook as well, in 4-color spread, full-page, half-page and quarter-page units.  The rate for a 4-olor page is $3,985.

Closing Dates are as follows:

EDITION               Ad Close                Ad Materials Due               Distributed
Pre-season            March 14                March 21                             April 25
Post-season          Sept. 5                   Sept. 12                              October 24

For more information, contact Carey Bohn by e-mail at or by phone at (952) 215-2418

About the PowerSports ATV Tour:
The PowerSports ATV Tour is North America's premier professional ATV racing circuit, featuring QuadMX, QuadTerrain and SuperSport Pro series action as well as more than 20 amateur classes for adults, women and children. The Tour is sanctioned by the World PowerSports Association, North America's most respected snowmobile and ATV sanctioning body, and a promoter of ATV and snowmobile racing on both the regional and national level.

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