BRP Can-Am Returns as Title Sponsor of GNCC
MORGANTOWN, W. Va. (February 13, 2008)
Productions, producers of the Grand National
Cross Country (GNCC) Series, announced today
that BRP Can-Am will return as title sponsor for
the 2008 GNCC tour. Can-Am made its debut as
GNCC title sponsor in 2007.
“Can-Am really helped take the GNCC Series up
a notch last year,” says GNCC Trail Boss Jeff
Russell. “They supported us on the track and
off, providing great machines and equipment for
our staff and building a variety of fun
promotions for our fans, like demo rides. They
also help fund our GNCC TV program on Versus.
We’re really thankful for everything they have
done to aid in the Series' growth.”
“GNCC racing brings not only racers together
in the spirit of competition, but friends and
families together as well,” says Bernard Guy,
ATV marketing director at BRP. “We are in the
business of fun, and see the GNCC Series as a
way to give back to those who embrace the
lifestyle of off-road recreation.”
Look for a variety of 2008 Can-Am ATVs at
GNCC events this season. The entire GNCC track
crew will be outfitted with Outlander ATVs to
assist in course design, maintenance and patrol.
Can-Am also plans to host free riding demos at
several events throughout the season.
“Our customers, just like GNCC faithful, are
enthusiasts and we enjoy the opportunity to
support this gathering," concluded Guy.
The 2008 Can-Am Grand National Cross Country
Series kicks off with the Triton GNCC in
Melbourne, Fla. on March 1-4. ATVs will practice
on Saturday, March 1, and race Sunday, March 2.
Bikes will practice on Monday, March 3, and race
Tuesday, March 4.
About GNCC Racing:
The Can-Am Grand National Cross
Country series is America’s premier off-road
racing series. The 13-round championship series
is produced exclusively by Racer Productions and
has run since 1973. Cross country racing is one
of the most physically demanding sports in the
world. The nearly three-hour long GNCC races
lead as many as 1,800 riders through tracks
ranging from eight to twelve miles in length.
With varied terrain including hills, woods, mud,
dirt, rocks and motocross sections, GNCC events
are tests of both survival and speed. GNCC
Racing will air weekly television shows on the
Versus network starting August 2. GNCC featured
sponsors include Can-Am, Parts Unlimited, Moose
Racing, Maxxis, Pirelli, Wiseco, Acerbis, Elka,
Geico, Klotz, FMF, ITP and Weekend Warrior, and
riders compete for over $3 million in series
prizes and contingency money. Associate sponsors
include Alpinestars, Cometic, HiPer Technology,
Laegers, Moose Utility Division, The National
Guard, Powersport Grafx, REM, Scott, Thor, Tire
Balls, Twin Air, Ogio, Rekluse, and MotoTee’s.
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