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Stateline Supermoto Challenge

Stateline Supermoto Challenge Selects Horsepower Marketing as Agency of Record

Durham, NC. - February 27, 2008 - Media relations and interactive firm, Horsepower Marketing, announced that it has been selected by Southern Nevada Supermoto Stateline Supermoto Challenge as their agency of record for their 4th annual Stateline Supermoto Challenge racing event on April 4-6, 2008 held at Buffalo Bill's Resort & Casino in Primm, NV. As part of the agreement, Horsepower Marketing will provide media relations and online promotions.

"The Horsepower Marketing team is thrilled to join the Stateline Supermoto Challenge and become an integral part of their promotional campaign today and in the future," said Jeff Najar, President, Horsepower Marketing. "Marche Karger is building an exciting motorsports entertainment business and the premier Supermoto event in the North America nation."

Southern Nevada Supermoto Stateline Supermoto Challenge selected Horsepower Marketing because of their suite of innovative promotional services, public relations capability, and their history of success in representing the Powersports sector.

"Last year I had the opportunity to see Jeff Najar and his team work first hand and was impressed with their dedication and effort that they put into their craft," explained Marche Karger, President of Stateline Supermoto Challenge. "I'm excited about them coming onboard and enhancing our events."

Since the Stateline Supermoto Challenge happens a week before the AMA Supermoto kickoff at the ESPN Moto X World Championships X-Games in San Diego, racers like Burkhart, Currie, Fillmore, Dymond, Carlson, Nicoll, Atkins, Drew, Trachy, and Herfoss will be tuning up for the start of their season. Over 400 riders are expected to compete in Supermoto, Quad, and UTV (Side X Side) racing. Complete event information is available at

About Stateline Supermoto Challenge
The Stateline Supermoto Challenge takes place at Buffalo Bill's Resort & Casino in Primm, Nevada, just a couple of hours from L.A. and less than an hour from Las Vegas. The venue is a fully self-contained resort, making it the ideal location for fans and racers to spend an action-packed weekend kicking off the supermoto season.

Sponsors and supporters include 50 Below, All Access Action Sports, Duro Tire, H-Bomb Films, Jagermeister Music, Laker Custom, Motostrano, Pat Clark Motorsports, Rath Racing, Sunoco Race Fuels, The Plumber Inc., Three Brothers Racing, and Volvo Rents-Las Vegas.

About Horsepower Marketing
Horsepower Marketing currently represents Powersports manufacturers, motorcycle accessory resellers and event companies.

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