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Dunlop Tires

Dunlop Doubles: Signs 2-year sponsorship deal with WPSA POWERSPORTS ATV TOUR

WHITE BEAR LAKE, Minn. (February 20, 2008) – Dunlop Tire, a worldwide manufacturer of tires for ATVs, motorcycles, cars and trucks, has inked a two-year sponsorship agreement with the WPSA PowerSports ATV Tour.

“We are delighted that Dunlop has returned to the 2008 ATV Tour," said PowerSports Entertainment, Inc. CEO Rick Murphy. “Dunlop’s advanced tire technology will definitely raise the level of competition in SuperQuad Pro 450 and QuadTerrain racing.”

In addition to its high-visibility sponsorship, Dunlop will also be lending support to a cadre of Pro Class riders who compete in the WPSA’s “ SuperQuad ” and “QuadTerrain Challenge” series, including Team Polaris’ Daryl Rath, 2006 QuadTerrain Champion, Landon Hurst and Brock Lyons. Also, Team Arctic Cat’s Jesse West, 2007 QuadTerrain Champion, Josh West and Patrick Brons.

“We’re thrilled to be a part of a series that combines world-class ATV racing with ESPN2 television coverage of the sport,” said Steve Yanacek, Dunlop’s off-road and ATV product & marketing manager. “WPSA racing gives us a great venue to showcase the excellent performance and durability characteristics of our ATV tires for both sport and utility machines.”

About Dunlop
Dunlop Tires is a global tire brand and the largest supplier of original-equipment ATV tires, original equipment and replacement motorcycle tires and the only manufacturer of motorcycle tires in North America. A supplier to racing enthusiasts worldwide, Dunlop’s rigorous testing and engineering procedures are proven daily on tracks around the globe, and Dunlop has been making and selling high-quality tires in the U.S. since 1923. In 2008, Dunlop introduced the Quadmax Sport, a next generation radial ATV tire designed to carry competitors to the top of podiums across America. The Quadmax Sport is a high performance radial ATV tire purpose-built for the track.

About the PowerSports ATV Tour
The PowerSports ATV Tour is North America’s premier professional ATV racing circuit, featuring QuadMX, QuadTerrain and SuperSport Pro series action as well as more than 20 amateur classes for adults, women and children. The Tour is sanctioned by the World PowerSports Association, North America’s most respected snowmobile and ATV sanctioning body, and a promoter of ATV and snowmobile racing on both the regional and national level. For more information, please visit

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