Team 94 Signs Rock Maple Racing as Associate
Sponsor for 2008 Season
TURNER, Maine (April 25,
2008) - One of Central Maine's most
talented and consistent race teams just got a
whole lot more intimidating. Team 94 Racing,
which fields a Late Model stock car driven by
Shawn Martin at the famed Oxford Plains
Speedway, has signed an agreement with Rock
Maple Racing (RMR) to become an associate
sponsor for the 2008 season.
RMR will display the logo of its Can-Am Series
for ATVs on the right rear fender of Martin's
car this year, along with its web address (www.rockmaple.com)
on the rear bumper cover. Rock Maple is hoping
to show stock car fans the excitement of
organized ATV racing. RMR will run two ATV
events in nearby Minot this summer at Hemond's
MX. Race fans from Oxford are urged to visit
Hemond's on May 11 (Can-Am Series points race)
and Aug. 17 (RMR hosts the WPSA's Powersports
ATV Tour) to witness some great competition.
Martin is the 2004 Late Model division champion
at Oxford and finished third in points last
year. A native of Maine’s rural Aroostook
County, Martin moved south to advance his racing
endeavors and has 27 wins overall in his career.
"I'm excited about having Rock Maple Racing on
board this year," said Martin. "Rock Maple has
been known for its top-notch snocross circuit
for over 15 years, and now they're putting a big
effort into developing the Can-Am ATV series.
This marketing partnership will take me to new
places, and allows for some exciting
cross-promotion between what we do and all that
RMR does. This also gives us more resources to
go after the championship - our real goal."
Instrumental in putting this deal together was
Stan Fitts, marketing director for RMR. Fitts
has been involved with professional motorsports
for decades, specifically as a former president
of the American Power Boat Association (APBA),
which sanctions all types of powerboat racing,
including the unlimited hydroplanes (like the
Miss Budweiser) that rule the water all year.
"This is our first venture into stock car
racing," said Fitts. "When we looked at ways to
promote our Can-Am ATV series, it was apparent a
high-profile Late Model team like Shawn's would
be a good vehicle to utilize. We're excited
about having Shawn on an ATV in Minot, and hope
fans will come see him have a good time with us.
We'll use this in a number of ways to show race
fans all we do on a year-round basis. I think
this will be a great opportunity for both RMR
and Team 94."
Rock Maple Racing, based in Derry, NH, is a
sanctioning body for snocross and All Terrain
Vehicle (ATV) racing. The snocross season runs
from early December until early April, while the
ATV season begins in early May and concludes in
the middle of October.
RMR tested the waters of ATV racing in the fall
of 2006 with a six-race series at tracks in
Massachusetts and New Hampshire. For 2007, a
full 11-race schedule was put in place with new
venues in New York added to the list of host
tracks. This year, there are 11 events on the
New this year
for the Can-Am series is a division between East
and West points races, much like RMR does with
its snocross programs. This makes it easier for
teams to run for points titles without the added
expense of extra travel. Also new is the
addition of a Five-round series for "Pit Bikes,"
which have become so popular in the last few
years. There will be eight classes, broken down
for Pro and Amateur riders and for 10-inch or
12-inch wheel diameter. RMR will partner with
the Pit Bike Racing Association (PBRA) to bring
this exciting new class into the mix.
Riders compete in two separate classes; MX and
Utility. The MX class is for race-oriented
machines, while the Utility class provides a
place for everyday ATV riders to compete in
their own style. RMR also has the QuadTerrain
Challenge for the popular 4-wheel-drive ATVs.
Rock Maple Racing, Presented by the New England
Dodge Dealers, is the eastern affiliate of the
World Powersports Association (WPSA), the
national sanctioning body for snocross and ATV
racing. For more information, log on to