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Rock Maple Racing

Team 94 Signs Rock Maple Racing as Associate Sponsor for 2008 Season

TURNER, Maine (April 25, 2008) - One of Central Maine's most talented and consistent race teams just got a whole lot more intimidating. Team 94 Racing, which fields a Late Model stock car driven by Shawn Martin at the famed Oxford Plains Speedway, has signed an agreement with Rock Maple Racing (RMR) to become an associate sponsor for the 2008 season.

RMR will display the logo of its Can-Am Series for ATVs on the right rear fender of Martin's car this year, along with its web address ( on the rear bumper cover. Rock Maple is hoping to show stock car fans the excitement of organized ATV racing.  RMR will run two ATV events in nearby Minot this summer at Hemond's MX. Race fans from Oxford are urged to visit Hemond's on May 11 (Can-Am Series points race) and Aug. 17 (RMR hosts the WPSA's Powersports ATV Tour) to witness some great competition.

Martin is the 2004 Late Model division champion at Oxford and finished third in points last year. A native of Maine’s rural Aroostook County, Martin moved south to advance his racing endeavors and has 27 wins overall in his career.

"I'm excited about having Rock Maple Racing on board this year," said Martin. "Rock Maple has been known for its top-notch snocross circuit for over 15 years, and now they're putting a big effort into developing the Can-Am ATV series. This marketing partnership will take me to new places, and allows for some exciting cross-promotion between what we do and all that RMR does. This also gives us more resources to go after the championship - our real goal."

Instrumental in putting this deal together was Stan Fitts, marketing director for RMR. Fitts has been involved with professional motorsports for decades, specifically as a former president of the American Power Boat Association (APBA), which sanctions all types of powerboat racing, including the unlimited hydroplanes (like the Miss Budweiser) that rule the water all year.

"This is our first venture into stock car racing," said Fitts. "When we looked at ways to promote our Can-Am ATV series, it was apparent a high-profile Late Model team like Shawn's would be a good vehicle to utilize. We're excited about having Shawn on an ATV in Minot, and hope fans will come see him have a good time with us. We'll use this in a number of ways to show race fans all we do on a year-round basis. I think this will be a great opportunity for both RMR and Team 94."

Rock Maple Racing, based in Derry, NH, is a sanctioning body for snocross and All Terrain Vehicle (ATV) racing. The snocross season runs from early December until early April, while the ATV season begins in early May and concludes in the middle of October.

RMR tested the waters of ATV racing in the fall of 2006 with a six-race series at tracks in Massachusetts and New Hampshire. For 2007, a full 11-race schedule was put in place with new venues in New York added to the list of host tracks. This year, there are 11 events on the schedule.

New this year for the Can-Am series is a division between East and West points races, much like RMR does with its snocross programs. This makes it easier for teams to run for points titles without the added expense of extra travel. Also new is the addition of a Five-round series for "Pit Bikes," which have become so popular in the last few years. There will be eight classes, broken down for Pro and Amateur riders and for 10-inch or 12-inch wheel diameter. RMR will partner with the Pit Bike Racing Association (PBRA) to bring this exciting new class into the mix.

Riders compete in two separate classes; MX and Utility. The MX class is for race-oriented machines, while the Utility class provides a place for everyday ATV riders to compete in their own style. RMR also has the QuadTerrain Challenge for the popular 4-wheel-drive ATVs.

Rock Maple Racing, Presented by the New England Dodge Dealers, is the eastern affiliate of the World Powersports Association (WPSA), the national sanctioning body for snocross and ATV racing. For more information, log on to

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