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PIAA Continues Its
Support of ATV Endurance Racing
with
Presenting Sponsorship of Heartland 10-Hour
Challenge
PORTLAND, Ore. – PIAA Corporation, the leader
in Powersports lighting and accessories, will be
the presenting sponsor of the GBC Motorsports
Heartland Challenge, November 7-8, 2008 at the
Blue Ridge Run course in Carlisle, Iowa,
announced PIAA Powersports Business Unit Manager
Gordon Robertson. The 10-hour event –
officially titled the GBC Motorsports Heartland
Challenge Presented by PIAA – will feature
racing for both UTV and ATV classes.
“PIAA is excited about supporting this
prestigious ATV endurance event,” Robertson
said. “This will be our third major
sponsorship of an ATV event, and we feel it’s a
powerful way to demonstrate the superior
lighting performance of PIAA powersports lamps
and bulbs. Just as important, it’s our way
of supporting the sport of ATV racing.
PIAA lighting products have proven to best in
the world, from the Daytona 24 Hour sports car
race to the World Rally circuit.”
Race promoter Andy Kyner concurs: "We’re very
excited to have PIAA on board our very first
year. From first time that I spoke to
Gordon Robertson at PIAA I could sense
excitement about the opportunity and their
commitment to the riders. We are excited
to welcome PIAA to the Heartland. For two
nights in November, PIAA will be lighting up the
Heartland."
The Heartland Challenge’s unique 10-hour race
will be contested over a demanding mix of
motocross, cross-country, and hare scramble
sections, plus other surprises. In all, 12
classes of competition will be racing
simultaneously – with no breaks or time-outs.
Each team will be allowed up to three riders
per team. This will be a true endurance race
designed for professional and amateur racers
alike, as well as the toughest class of all –
the Ironman category, Kyner said.
PIAA Sponsors Heartland Challenge ATV Race
2-2-2-2
Side-by-side racing will also been included,
with their own three-hour race on Friday
evening; four classes will be offered. In
addition, a 3-Hour Challenge for young riders
will be held, ages 4-15. Information and
pre-registration can be found at
www.heartlandchallenge.com.
In addition to being the presenting sponsor,
PIAA is offering a lucrative contingency program
that will encourage racers to use PIAA halogen
and HID lighting products. To be eligible,
vehicles must use PIAA HID or Halogen lamps and
run PIAA decals. Since much of the race
will be held in darkness, having a PIAA-equipped
vehicle will be a distinct advantage.
PIAA will make PIAA lamp kits available at a
reduced price to competitors.
For entry and class information, rules and
regulations, visit
www.heartlandchallenge.com. For details on
all PIAA UTV and ATV lighting products, visit
www.piaapowersports.com.
PIAA’s commitment to supporting ATV endurance
racing continues in 2009 with its second annual
sponsorship of the 8-Hour WORCS race in
Surprise, Ariz. on January 10th.
ABOUT PIAA
PIAA has been the acknowledged leader in
innovative automotive and Powersports products
since its founding in 1963. PIAA products,
created in PIAA's Technical Design Center in
Japan, are known for their visionary design,
inspired engineering and quality components.
PIAA Corporation, USA is located at 3004 NE
181st in Portland, OR 97230, 503-489-6666.
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