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PIAA Powersports

PIAA Lights Score Pro Utility Class Victory at Heartland 10-Hour Challenge ATV Endurance Race
PIAA-equipped UTV also  captures 3-Hour UTV race and B Class in the 10-Hour Challenge

PORTLAND, Ore. Once again, PIAA lamps lit the way to victory lane at an ATV / UTV endurance race.  This time, Cliff Beasley, Richard Cecco and Michael Swift, teamed up to capture the Pro Utility class at the recent GBC Heartland Challenge endurance race held at the Blue Ridge Run course near Carlisle, Iowa.

The Beasley, Cecco and Swift trio piloted their PIAA Powersport Can-Am Outlander 800R ATV to the class championship and ninth overall in the grueling 10-hour race, the final hours fought in darkness, where their PIAA lamps delivered a decided advantage.

"Endurance ATV racing is the ultimate test for both rider and machine," said Del Bohlman, Racing Manager for Can-Am ATVs,  "The three racers all rode a smart race, and our PIAA-equipped Outlander proved its durability by beating the next closest class competitor easily. This is a big win for Can-Am and proves we have toughest utility ATV in racing."

PIAA Corporation, the leader in Powersports lighting and accessories, was the presenting sponsor of the GBC Motorsports Heartland Challenge, held November 7-8.

Other PIAA-equipped winners included the  Thunder Monkey Racing (Manson, Neb.) which  captured the ATV B Class title, and on Friday night, Lube-Muncur Racing (Casper, Wyo.) took home overall honors in the 3-hour UTV race.

Additional top finishers using PIAA lighting included: 4th place, Pro ATV Team, C&D Racing; 3rd place, B Class, 4 The Ride; 3rd place, 40+ Class, Karst Motorsports; 2nd place, 30+ Class, Pro Motorsports; and 2nd place, Women, Tuff E Nuff.

"Once again, PIAA lighting proved to be a winning advantage in ATV and UTV endurance racing," said Gordon Robertson, PIAA Powersports business unit manager. "There is no better way to demonstrate the superior lighting performance of PIAA powersports lamps and bulbs than in competition."

The Heartland Challenge's unique 10-hour race was contested over a demanding mix of motocross, cross-country, and hare scramble sections, plus other surprises.  In all, 12 classes of competition raced simultaneously with no breaks or time-outs.

In addition to being the presenting sponsor, PIAA also offered a lucrative contingency program that encouraged racers to use PIAA halogen and HID lighting products.  PIAA also made PIAA lamp kits available at a reduced price to competitors.

Complete results for race can be found at

For details on all PIAA UTV and ATV lighting products, visit

PIAA's commitment to supporting ATV endurance racing continues in 2009 with its second annual sponsorship of the 8-Hour WORCS race in Surprise, Ariz. on January 10, 2009.

PIAA has been the acknowledged leader in innovative automotive and Powersports products since its founding in 1963.  PIAA products, created in PIAA's Technical Design Center in Japan, are known for their visionary design, inspired engineering and quality components. 
PIAA Corporation, USA is located at 3004 NE 181st in Portland, OR 97230, 503-489-6666.

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