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Polaris Enters Agreement with Robby Gordon
NASCAR and Off-Road racer to help with product
development and marketing initiatives
Minneapolis, March 30, 2009 – Polaris
Industries today announced the company has
entered into a marketing and product development
agreement with famed NASCAR and three-time Baja
1000 Trophy Truck winner, Robby Gordon.
The three-year agreement includes Gordon
providing insight on future products and
promoting Polaris’ RANGER RZR Side-by-Sides.
Gordon’s vast knowledge of off-road vehicles,
from a racing perspective and through his
product development experience gained from
building his own trophy trucks and accessories
with his company, Robby Gordon Off-Road, will be
a valuable asset in creating and promoting new
RANGER RZR Side-by-Sides and accessories.
“I am very excited to be involved with
Polaris. They are the leading American
manufacturer in consumer off-road vehicles. The
RANGER RZR and the RANGER have set the standard
in side-by-side vehicles. At Robby Gordon
Off-road, we have built the fastest, most elite
off-road vehicles in the world. We are excited
to share this technology and knowledge with
consumers through our partnership with Polaris,”
said Robby Gordon.
A common name in NASCAR, Gordon grew up riding
and racing off-road vehicles. He won the first
off-road race he entered and went on to win
various off-road championships. His passion for
and success in off-road racing brought him to
building his own trophy trucks and accessories,
and creating Robby Gordon Off-Road, an
aftermarket truck wheel, tire and accessory
store. Gordon’s accomplishments include three
Baja 1000 Trophy Truck victories and becoming
the first American to win a daily stage of the
Dakar Rally, when it was a 16-day 5,700-mile
race from Barcelona, Spain to Dakar, Senegal,
mostly in vehicles he built himself. Polaris
believes Gordon’s off-road successes and product
knowledge will be invaluable in the development
and promotion of their RANGER RZR Side-by-Side
business.
“Our relationship with Gordon is unique because
he’ll not only promote our product but use his
off-road expertise to help create future RANGER
RZR vehicles and accessories,” said Matt Homan,
vice president and general manager for Polaris’
Off-Road Division. “Coupling Gordon’s expertise
in building and racing off-road vehicles, with
the hottest-selling side-by-sides will ensure
the RANGER RZR product line continues to be an
undisputed leader both on the racing scene and
in the marketplace.”
About Polaris
With annual 2008 sales of $1.9 billion, Polaris
designs, engineers, manufactures and markets
off-road vehicles (ORVs), including all-terrain
vehicles (ATVs) and the Polaris RANGER™,
snowmobiles and Victory motorcycles for
recreational and utility use.
Polaris is a recognized leader in the
snowmobile industry, and one of the largest
manufacturers of ORVs in the world.
Victory motorcycles, established in 1998 and
representing the first all-new American-made
motorcycle from a major company in nearly 60
years are rapidly making impressive in-roads
into the cruiser and touring motorcycle
marketplace. Polaris also enhances the
riding experience with a complete line of Pure
Polaris apparel, accessories and parts,
available at Polaris dealerships.
Polaris Industries Inc. trades on the New
York Stock Exchange under the symbol “PII,” and
the Company is included in the S&P Small-Cap 600
stock price index.
Information about the complete line of
Polaris products, apparel and vehicle
accessories, is available from authorized
Polaris dealers or anytime from the Polaris
homepage at
www.polarisindustries.com.
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