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Hammerking Productions, Inc.

Royal Purple is the Official Oil of King of the Hammers

JOHNSON VALLEY, CA,   DECEMBER 8, 2009:  Hammerking Productions announces Royal Purple as the Official Oil of the 2010 Griffin King of the Hammers.

“Royal Purple synthetic lubricants are specially formulated to excel in a variety of conditions ranging from your everyday driving to the most outrageous of extreme conditions,” states Patrick Burris, Royal Purple’s Motorsports Marketing Coordinator. “The King of the Hammers event is a perfect pairing for Royal Purple and it’s products, not only in the overall event but for all of the teams participating and winning with Royal Purple running through their veins.”

“We are excited to have Royal Purple on board this year as our Official Oil, the need for high quality lubricants that can perform in extreme conditions is important for every racer.” said Dave Cole, co-founder of Hammerking Productions.  “We are glad to see Royal Purple supporting the Nevada Union High School team and other racers at this years King of the Hammers.”

Royal Purple scoured the field of potential racers and sponsored racers and out of all of the teams that Royal Purple supports they have chosen to back the Nevada Union High School team for the race entry in the 2010 Griffin King of the Hammers. “We had so many teams approach us and there was quite a lot of competition to get our sponsored entry into the race, but we believed in the Nevada Union High School team project because its not just a buggy that they are throwing money at, they are learning and exploring and taking their project to the next level each step of the way” said Burris. “We have supported this project since it’s inception and it really highlights the talent of the next generation and the great capabilities that the future of our industry has to look forward to.”

“We were really revved up when we found out that we had been chosen to receive the Royal Purple sponsorship for this event,” stated Nevada Union High School Shop Director and Team Leader Joe Silva.  Silva and his core group of 20 high school students have been building the King of the Hammers buggy from scratch to race this year.

Royal Purple Motor Oil delivers superior protection and improves performance in four-cycle gasoline and diesel engines. It increases horsepower and torque, saves fuel and reduces heat, wear and emissions. It has unsurpassed oxidation stability that allows for extended drain intervals resulting in fewer oil changes.  Royal Purple’s performance advantages come from a blend of synthetic oils plus Royal Purple’s proprietary Synerlec technology. Royal Purple Motor Oil is compatible with other mineral and synthetic motor oils.

About Royal Purple
Royal Purple makes synthetic products for numerous automotive and consumer needs. For more information on Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, www.royalpurple.com.

About Hammerking Productions, Inc
Hammerking Productions, Inc. created the “King of the Hammers” off-road race in 2007 (www.kingofthehammers.com).  The first UTV King of the Hammers race was held in 2009 as an exhibition to see how the UTV’s did in these extreme conditions.  In 2010 the Pit Bull Tires UTV King of the Hammers will grow into a full fledge race.

The 2010 Griffin King of the Hammers will be on Friday February 12th, 2010 where over 15,000 drivers and fans from around the globe will descend on the desert of Johnson Valley for over a week of off-road related activities.  The 2009 running of the King of the Hammers was featured on Spike TV and in the film “Second Crusade.”  In 2009, Hammerking expanded race action to include three additional regional qualifiers for the 2010 race.  More information can be found at www.kingofthehammers.com.


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