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LeoVince's New Race
Sponsorship Program Rewards Dealers
RICHMOND, CA - February 10, 2010 - (Motor
Sports Newswire) - LeoVince USA will launch the
first ever Hookit.com (formally SponsorHouse)
online rider sponsorship program that will
utilize Shopatron as the order management engine
to send the local racers and their dollars back
into dealerships and return these lost sales to
dealers.
LeoVince is offering their Corsa II and Corsa
III amateur sponsorships to riders through
Hookit.com, the largest and most active social
network for motocross, road race, ATV and other
lifestyle sports. In a first ever move by a
manufacturer, sponsorship orders will be placed
through Shopatron allowing dealers to recapture
these normally lost sales. Tim Calhoun,
Executive Vice President of LeoVince USA states;
"We wanted to bring the amateur athlete and the
dealer back together again so that local dealers
would have the opportunity to recapture this
sale and build a relationship with these riders.
We have been using Shopatron for over a year now
to return our retail sales dollars back to
dealers".
Calhoun continues;"We were approached by
Hookit.com who we had success with when they
were operating as SponsorHouse. They were
working with Shopatron to create this new
business model and wanted to know if we were
interested, we jumped at the idea as our
business focus this year is in creating long
term business solutions that reward dealers for
working with LeoVince. Since sponsorships are
typically lost revenue for dealers, it was the
perfect opportunity to again show we're on your
side is more than a motto to us, it is an
operational statement. We're growing dealer
support with a new two year warranty, incredible
customer service, our new FORZA dealer program
and now we're expanding our efforts with
Shopatron and Hookit.com to drive even more
customers and profits to dealers".
"This is a great opportunity for us," added Mark
Grondin, Senior Vice President of Marketing for
Shopatron. "Brands have traditionally pulled
sponsored sales out of the retail channel and
fulfilled them directly. Using our unique
retail-integration model, the sales can be made
by the brand and transferred to retailers who
can fulfill them and up-sell/cross-sell for
additional revenue. With Hookit integrated, we
can drive sponsored sales from hundreds of
thousands of athletes directly to their local
dealer. This is a win for all parties involved,
including the athletes."
Scott Tilton, President and CEO of Hookit.com
states; "The collaboration between LeoVince and
Shopatron began to find new ways to involve
retailers in the rider support process. The
Internet has dramatically changed the way
consumers develop brand affinities and
ultimately buy products. Shopatron's solution is
a great way for retailers to participate in the
relationship building process between brands and
consumers and Shopatron has integrated with us
to make it easy for brands on our network to
utilize this solution."
LeoVince will be discussing this and other
eCommerce strategies as part of an eCommerce
Panel at the Dealer Expo show in Indianapolis.
The panel will take place in at 3:30PM on
February 13th in Room 207 of the Indianapolis
Convention Center. Or drop by the LeoVince Booth
space 601A near the main entrance to learn more.
About LeoVince USA
All LeoVince exhaust systems are the result of
our experience acquired on world-class
competition circuits. LeoVince supports teams
competing in MotoGP, World Superbike and
Supersport, MX1 and MX2 Motocross, World Enduro,
and Supermoto. LeoVince's commitment to racing
in the U.S. includes teams in AMA Superbike,
Supercross, Outdoor MX, GNCC, Supermoto and
Grand National Flat Track. LeoVince is a
division of Sito Gruppo Industriale based in
Monticello d'Alba, Italy. Sito is the largest
exhaust manufacturer in Europe. LeoVince USA
brands include SBK for sportbikes, Silvertail
for cruisers, Scoot for scooters, X3 for
off-road and ATVs and Sito for low-cost OEM
replacement. For more information visit:
www.LeoVinceUSA.com.
About Shopatron
Shopatron, Inc., the leading
provider of global eCommerce solutions for
consumer goods manufacturers, allowing its
brands to engage consumers with a fantastic
experience, from shopping through fulfillment.
Orders placed on Shopatron merchant websites are
filled by a managed, distributed network of
fulfillment partners, typically local retailers.
Local fulfillment speeds delivery, motivates
fulfillment partners to stock more inventory,
and facilitates In-Store Pickup, a convenience
valued by a majority of online shoppers.
Headquartered in San Luis Obispo, CA, Shopatron
operates Coex Freedom, an order exchange with
more than 700 merchants and 12,000 fulfillment
partners across 35 consumer products industries.
Some of Shopatron's merchant clients include
Berkley Fishing, Callaway Golf, D'Addario,
Johnson Outdoors, K2 Sports, Mammut, MK Diamond,
Nordica, Panasonic, Spy Optic, Suzuki and Thule.
For more information and a full client list,
visit:
www.ecommerce.shopatron.com
About Hookit.com
Formerly known as SponsorHouse and the Loop'd
Network, Hookit.com is the largest and most
active social network for lifestyle sports with
features and services created specifically for
athletes and brands. For Members: We are a place
to hook up with friends, brands and deals on
products. For Brands: We are a place to hook up
with a core audience of athletes and enthusiasts
to market and sell your products. For more
information, visit:
www.hookit.com
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