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LeoVince's New Race Sponsorship Program Rewards Dealers

RICHMOND, CA - February 10, 2010 - (Motor Sports Newswire) - LeoVince USA will launch the first ever Hookit.com (formally SponsorHouse) online rider sponsorship program that will utilize Shopatron as the order management engine to send the local racers and their dollars back into dealerships and return these lost sales to dealers.
 
LeoVince is offering their Corsa II and Corsa III amateur sponsorships to riders through Hookit.com, the largest and most active social network for motocross, road race, ATV and other lifestyle sports. In a first ever move by a manufacturer, sponsorship orders will be placed through Shopatron allowing dealers to recapture these normally lost sales. Tim Calhoun, Executive Vice President of LeoVince USA states; "We wanted to bring the amateur athlete and the dealer back together again so that local dealers would have the opportunity to recapture this sale and build a relationship with these riders. We have been using Shopatron for over a year now to return our retail sales dollars back to dealers".
 
Calhoun continues;"We were approached by Hookit.com who we had success with when they were operating as SponsorHouse. They were working with Shopatron to create this new business model and wanted to know if we were interested, we jumped at the idea as our business focus this year is in creating long term business solutions that reward dealers for working with LeoVince. Since sponsorships are typically lost revenue for dealers, it was the perfect opportunity to again show we're on your side is more than a motto to us, it is an operational statement. We're growing dealer support with a new two year warranty, incredible customer service, our new FORZA dealer program and now we're expanding our efforts with Shopatron and Hookit.com to drive even more customers and profits to dealers".
 
"This is a great opportunity for us," added Mark Grondin, Senior Vice President of Marketing for Shopatron. "Brands have traditionally pulled sponsored sales out of the retail channel and fulfilled them directly. Using our unique retail-integration model, the sales can be made by the brand and transferred to retailers who can fulfill them and up-sell/cross-sell for additional revenue. With Hookit integrated, we can drive sponsored sales from hundreds of thousands of athletes directly to their local dealer. This is a win for all parties involved, including the athletes."
 
Scott Tilton, President and CEO of Hookit.com states; "The collaboration between LeoVince and Shopatron began to find new ways to involve retailers in the rider support process. The Internet has dramatically changed the way consumers develop brand affinities and ultimately buy products. Shopatron's solution is a great way for retailers to participate in the relationship building process between brands and consumers and Shopatron has integrated with us to make it easy for brands on our network to utilize this solution."
 
LeoVince will be discussing this and other eCommerce strategies as part of an eCommerce Panel at the Dealer Expo show in Indianapolis. The panel will take place in at 3:30PM on February 13th in Room 207 of the Indianapolis Convention Center. Or drop by the LeoVince Booth space 601A near the main entrance to learn more.

About LeoVince USA
All LeoVince exhaust systems are the result of our experience acquired on world-class competition circuits. LeoVince supports teams competing in MotoGP, World Superbike and Supersport, MX1 and MX2 Motocross, World Enduro, and Supermoto. LeoVince's commitment to racing in the U.S. includes teams in AMA Superbike, Supercross, Outdoor MX, GNCC, Supermoto and Grand National Flat Track. LeoVince is a division of Sito Gruppo Industriale based in Monticello d'Alba, Italy. Sito is the largest exhaust manufacturer in Europe. LeoVince USA brands include SBK for sportbikes, Silvertail for cruisers, Scoot for scooters, X3 for off-road and ATVs and Sito for low-cost OEM replacement. For more information visit:
www.LeoVinceUSA.com.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers. Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: www.ecommerce.shopatron.com

About Hookit.com
Formerly known as SponsorHouse and the Loop'd Network, Hookit.com is the largest and most active social network for lifestyle sports with features and services created specifically for athletes and brands. For Members: We are a place to hook up with friends, brands and deals on products. For Brands: We are a place to hook up with a core audience of athletes and enthusiasts to market and sell your products. For more information, visit:
www.hookit.com


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