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Loop’d Network and
SponsorHouse are Now Hookit.com
Largest and most active
online social network for lifestyle sports
rebrands as Hookit.com
SAN DIEGO, CA – February 10, 2010 – Today,
Hookit.com formally announces the launch of its
new brand name and online identity. The site,
formerly known as the Loop’d Network or
SponsorHouse.com, continues to operate with all
the same members, partners, features and
services that members are accustomed to.
The company, originally known as SponsorHouse,
pioneered the online sponsorship category back
in 2001. Now operating as Hookit.com, the site
provides the same unique services created
specifically for athletes and brands, including
sponsorship, brand insider loyalty programs,
contests, eCommerce, community websites and
online self-promotion tools. Now with 550,000
members, Hookit.com is the largest and most
active social network for motocross, bmx,
skateboarding, surfing, snowboarding and other
lifestyle-oriented sports.
“We are really excited to finally roll out
our new brand name and logo, and want to make
sure all of our members and brand partners know
that we are still the same company, offering the
same products and services,” said Scott Tilton,
CEO of Hookit.com. “We’ve had tremendous support
during the transition and now we can solely
focus on innovating new features for our members
and partners again.”
The selection process began last June and the
new name was selected by members through a
series of polls, interviews and surveys.
Hookit.com more clearly defines what the network
is all about – A place to hook up with friends,
brands and deals all around your sports.
Initially, the only visible change is the name
and an updated look so members and brand
partners won’t have to do anything differently
when using the site.
Wondering why we changed? To get the full
story and FAQs visit:
www.hookit.com
About Hookit.com
Formerly known as SponsorHouse and the
Loop’d Network, Hookit.com is the largest and
most active social network for lifestyle sports
with features and services created specifically
for athletes and brands. For Members: We are a
place to hook up with friends, brands and deals
on products. For Brands: We are a place to hook
up with a core audience of athletes and
enthusiasts to market and sell your products.
For more information, visit
www.hookit.com.
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