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Can-Am to Sponsor
Grand National Cross Country Series for Next
Three Years
Morgantown, W.Va., February 25, 2010 - Racer
Productions and BRP are excited to announce the
return of Can-Am as title sponsor of the 13-stop
Can-Am Grand National Cross Country Series
(GNCC) series for another three years.
"Our relationship with GNCC racing is quite
important for BRP," commented Yves Leduc, vice
president and general manager, North American
division for BRP. "BRP's Can-Am ATV brand
conveys a strong performance and passion message
in the off-road world and we see both those
attributes out on the race course at each Grand
National Cross Country Series event. We are
excited to continue to be a part of the GNCC
racer community."
GNCC racing has seen exceptional growth in both
the number of racer entries and fan base during
the past three years with the Can-Am title
sponsorship. From the opening round in Florida
to the concluding race in Indiana, race fans and
racers actively support the series.
"The past three years have seen unprecedented
growth in our sport due in large part to our
relationship with BRP and the Can-Am team," said
Jeff Russell, GNCC Trail Boss. "Can-Am
sponsorship enables us to continue to invest in
our series. Our team has come to depend on BRP's
Can-Am ATVs to build and navigate the course;
they are GNCC tested for sure."
Along with the renewal of BRP's sponsorship
through its Can-Am brand, several new and
exciting additions will be made to the GNCC
Sponsor Village as part of this new agreement. A
Can-Am Zone - where fans and racers can get
information and an up-close view of several
Can-Am products - will be available at each of
the 13 rounds. Can-Am also becomes the feature
sponsor of GNCC Live Timing and Scoring over the
Internet. Finally, Can-Am remains the title
sponsor of the Can-Am Unadilla GNCC event held
in New Berlin, N.Y. and will continue to support
RacerTV.
"We are so fortunate to have a title sponsor
that understands the value of having a solid
television broadcast schedule like Can-Am," said
Jason Hooper, Producer of RacerTV. "Without
Can-Am, it would be nearly impossible to get the
series on a network of caliber like VERSUS and
into over 50 million homes across the U.S."
In the GNCC Can-Am Zone and a few other select
events this year, fans will get an unprecedented
opportunity to win a 2010 Can-Am OutlanderTM
800R EFI XTTM ATV given away by Racer
Productions. Fans will soon be able to register
online as well, by participating in a GNCC
survey.
The lucky winner will be announced on October 24
during the victory ceremony at the Amsoil
Ironman GNCC, the final round of the 2010 Can-Am
GNCC Racing Series.
The 2010 Can-Am Grand National Cross Country
Series kicks off this weekend as part of Daytona
Bike Week at the Westgate River Ranch Resort in
River Ranch, Florida, with the Parts Unlimited
River Ranch GNCC. ATVs race on Sunday, February
28, and dirt bikes race on Tuesday, March 2.
For more information on the series, go to
www.gnccracing.com.
About GNCC Racing
The Can-Am Grand National Cross Country series
is America's premier off-road racing series.
Founded in 1973, the 13-round championship is
produced exclusively by Racer Productions.
Cross-country racing is one of the most
physically demanding sports in the world. The
grueling three-hour GNCC races lead as many as
1,800 riders through tracks ranging in length
from eight to 12 miles. With varied terrain,
including hills, woods, mud, dirt, rocks and
motocross sections, GNCC events are tests of
both survival and speed. Riders compete for more
than $3 million in prize money, which draws
talent from all over the U.S., Europe, Australia
and New Zealand. GNCC Racing is televised and
airs every Saturday and Thursday on the Versus
Network. For more information, please visit
www.gnccracing.com.
About Racer Productions
A West Virginia-based motorcycle and ATV event
production company, Racer Productions has been a
leader in the off-road racing industry for more
than 30 years. It's repertoire of events
includes the 13-round Can-Am Grand National
Cross Country Series, held since 1973; The
Kawasaki/Monster Energy High Point National in
Mount Morris, Pa., held since 1977; The ATV Dirt
Days at Loretta Lynn's Ranch in Hurricane Mills,
Tenn., held since 1985; The U.S. World Motocross
Gran Prix at Steel City Raceway in Delmont, Pa.
in 1987; The Monster Energy/Kawasaki Steel City
National, held since 1988; The ATV Stampede
National Motocross at High Point Raceway, held
since 1994; The AMA Pro ATV Open at Steel City
in 2007; as well as numerous other amateur
motocross events. In addition, Racer Productions
staffs the prestigious Air Nautiques/AMA
Amateur National Motocross Championship at
Loretta Lynn's Ranch, held since 1982. For more
information, please visit
www.racerproductions.com.
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