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Can-Am GNCC Racing

Can-Am to Sponsor Grand National Cross Country Series for Next Three Years

Morgantown, W.Va., February 25, 2010 - Racer Productions and BRP are excited to announce the return of Can-Am as title sponsor of the 13-stop Can-Am Grand National Cross Country Series (GNCC) series for another three years.

"Our relationship with GNCC racing is quite important for BRP," commented Yves Leduc, vice president and general manager, North American division for BRP. "BRP's Can-Am ATV brand conveys a strong performance and passion message in the off-road world and we see both those attributes out on the race course at each Grand National Cross Country Series event. We are excited to continue to be a part of the GNCC racer community."

GNCC racing has seen exceptional growth in both the number of racer entries and fan base during the past three years with the Can-Am title sponsorship. From the opening round in Florida to the concluding race in Indiana, race fans and racers actively support the series.

"The past three years have seen unprecedented growth in our sport due in large part to our relationship with BRP and the Can-Am team," said Jeff Russell, GNCC Trail Boss. "Can-Am sponsorship enables us to continue to invest in our series. Our team has come to depend on BRP's Can-Am ATVs to build and navigate the course; they are GNCC tested for sure."

Along with the renewal of BRP's sponsorship through its Can-Am brand, several new and exciting additions will be made to the GNCC Sponsor Village as part of this new agreement. A Can-Am Zone - where fans and racers can get information and an up-close view of several Can-Am products - will be available at each of the 13 rounds. Can-Am also becomes the feature sponsor of GNCC Live Timing and Scoring over the Internet. Finally, Can-Am remains the title sponsor of the Can-Am Unadilla GNCC event held in New Berlin, N.Y. and will continue to support RacerTV.

"We are so fortunate to have a title sponsor that understands the value of having a solid television broadcast schedule like Can-Am," said Jason Hooper, Producer of RacerTV. "Without Can-Am, it would be nearly impossible to get the series on a network of caliber like VERSUS and into over 50 million homes across the U.S."

In the GNCC Can-Am Zone and a few other select events this year, fans will get an unprecedented opportunity to win a 2010 Can-Am OutlanderTM 800R EFI XTTM ATV given away by Racer Productions. Fans will soon be able to register online as well, by participating in a GNCC survey.

The lucky winner will be announced on October 24 during the victory ceremony at the Amsoil Ironman GNCC, the final round of the 2010 Can-Am GNCC Racing Series.

The 2010 Can-Am Grand National Cross Country Series kicks off this weekend as part of Daytona Bike Week at the Westgate River Ranch Resort in River Ranch, Florida, with the Parts Unlimited River Ranch GNCC. ATVs race on Sunday, February 28, and dirt bikes race on Tuesday, March 2.

For more information on the series, go to

About GNCC Racing
The Can-Am Grand National Cross Country series is America's premier off-road racing series. Founded in 1973, the 13-round championship is produced exclusively by Racer Productions. Cross-country racing is one of the most physically demanding sports in the world. The grueling three-hour GNCC races lead as many as 1,800 riders through tracks ranging in length from eight to 12 miles. With varied terrain, including hills, woods, mud, dirt, rocks and motocross sections, GNCC events are tests of both survival and speed. Riders compete for more than $3 million in prize money, which draws talent from all over the U.S., Europe, Australia and New Zealand. GNCC Racing is televised and airs every Saturday and Thursday on the Versus Network. For more information, please visit

About Racer Productions
A West Virginia-based motorcycle and ATV event production company, Racer Productions has been a leader in the off-road racing industry for more than 30 years. It's repertoire of events includes the 13-round Can-Am Grand National Cross Country Series, held since 1973; The Kawasaki/Monster Energy High Point National in Mount Morris, Pa., held since 1977; The ATV Dirt Days at Loretta Lynn's Ranch in Hurricane Mills, Tenn., held since 1985; The U.S. World Motocross Gran Prix at Steel City Raceway in Delmont, Pa. in 1987; The Monster Energy/Kawasaki Steel City National, held since 1988; The ATV Stampede National Motocross at High Point Raceway, held since 1994; The AMA Pro ATV Open at Steel City in 2007; as well as numerous other amateur motocross events. In addition, Racer Productions staffs the prestigious Air Nautiques/AMA Amateur National Motocross Championship at Loretta Lynn's Ranch, held since 1982. For more information, please visit

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