Introducing "ATV-24/7"
REALITY TELEVISION MEETS ATV RACING

MINNEAPOLIS, Minn. (April 12, 2010) - Long Haul Productions, in cooperation with MX Sports Pro Racing, Inc. and the ATVPG, today announced the launch of a new reality television series about ATV racing called "ATV-24/7."

Premiering May 15, 2010, each half-hour episode of "ATV-24/7" follows three racers - in real time -- as they prepare for and race in the 2010 ITP Tires/Moose Racing AMA ATV Motocross Championships.

Two-time Defending Champion Rockstar Makita Suzuki's Dustin Wimmer, Motoworks Can-Am's John Natalie Jr. and youth rider, Jordan Digby, will all share the spotlight in this new reality racing show that is being broadcast nationally on Direct TV, Dish Network and regional sports networks throughout the U.S.

"It's sun up to sun-down coverage," notes Executive Producer, Carey Bohn. We are capturing what it takes to compete on - and off-the track ... the gritty AND the glamorous side of the sport ... it's a reality show that is truly ATV racing 24/7."

"ATV-24/7" will air as seven original episodes, broadcast from May to the end of October, according to the producers. Six rounds of the ATV motocross championships will be included, as well as one round of the ITP/BRP/CMR Championship Mud Races. Supporting sponsors of "ATV-24/7" include BRP/Can-Am ATVs, ITP Tires and Wheels, and Amsoil, Inc..

"We think 'ATV-24/7' will be watched not only by racing enthusiasts, but also reality TV viewers who, coincidentally, share similar demographics with powersports owners," said Long Haul Productions president, John Daniels.

"ATV-24/7" can be viewed on Direct TV on channel 344 (ICTV). On Dish Network, "ATV-24/7" can be viewed on channels 230 (ICTV) and MAVtv. The program will also air on America One Networks, AMGTV Family Networks, Tuff TV Networks, Untamed Sports Networks and other regional sport networks to be determined. Airtimes and other viewing information will be released in early May, 2010. 

Long Haul Productions, Inc. is a Minnesota-based producer and distributor of national sports programming, including "SLEDHEAD 24/7," a snowmobiling lifestyle program, "Softball 360," a national series covering weekly game highlights from the World Softball League, and the "AMSOIL Championship SnoCross Racing Series," a one-hour program on the VS network covering all rounds of the ISOC National Snocross racing series. www.longhaulprod.com

About the ITP/Moose Racing AMA ATV Motocross Championship presented by Parts Unlimited
ITP/Moose Racing AMA ATV Motocross Championship presented by Parts Unlimited is the nation's premier amateur and professional ATV motocross series, and competes at top motocross facilities nationwide. The 11-round series features the Nation's best racers, teams and sponsors, and is America's largest and longest-running ATV National Motocross series with more than 20 years of competition. The series continues to expand and produce top talent from the amateur ranks, while keeping close to the grassroots fun that makes people love to go to the races. For more information, please visit www.atvmotocross.com.

About MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.

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