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PIAA Powersports

PIAA Again Sponsors Heartland Challenge, Nation's Premier ATV/UTV Endurance Race

PORTLAND, Ore. – PIAA Corporation, the leader in Powersports lighting and accessories, will again be a sponsor of the 3rd annual GBC Motorsports Heartland Challenge, August 20-21, at the Blue Ridge Run course in Carlisle, Iowa, announced PIAA Vice President of Powersports Gordon Robertson.  The 10-hour race features both UTV and ATV classes and is recognized as the nation's premier ATV/UTV endurance event.

“Again, PIAA is excited about supporting this first-rate ATV/UTV endurance event,” Robertson said.  “Being involved with endurance racing is a powerful way for PIAA to demonstrate the superior lighting performance of PIAA powersports lamps and bulbs.  PIAA lighting products have proven to best in the world, from the Daytona 24 Hour sports car race to the World Rally circuit.”

In addition to its race sponsorship, PIAA will also unveil its PIAA Polaris Ranger RZR, a showcase vehicle that will feature PIAA's breakthrough alternator kit – an industry first -- HID conversion headlight bulbs, and light bar-520 ATP lamp combination.

The Heartland Challenge's 10-hour ATV race roars off on Saturday at 1:30 p.m.  The four-hour UTV side-by-side race takes the green on Friday evening at 7:30 p.m.  In addition, a 3-Hour Challenge for young riders (ages 4-15) will be held 8 a.m. Saturday.

PIAA Sponsors Heartland Challenge ATV Race  2-2-2-2

Complete race information and pre-registration for the Heartland Challenge can be found at

In addition to its sponsorship, PIAA is offering a discount purchasing opportunity for registered riders.  Since much of the race will be held in darkness, having a PIAA-equipped vehicle will be a distinct advantage.

For entry and class information, rules and regulations, visit  For details on all PIAA UTV and ATV lighting products, visit

PIAA has been the acknowledged leader in innovative automotive and Powersports products since its founding in 1963.  PIAA products, created in PIAA's Technical Design Center in Japan, are known for their visionary design, inspired engineering and quality components.

PIAA Corporation, USA is located at 3004 NE 181st in Portland, OR 97230, 503-489-6666.

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