|
Hookit.com Kicks off the 2011 Sponsorship Season
New features
and programs launched to help its members and
brands
SAN DIEGO, CA – September 1, 2010 –
Hookit.com, the largest social network for
lifestyle sports, today announces the launch of
the 2011 sponsorship season for its major sports
like motocross, auto, BMX, mountain bike, skate
and snow. Hookit.com provides its members and
brand partners from across the globe a
connection point, sponsorship management tools
and resources to obtain their goals.
This fall brings the launch of several new
programs on Hookit.com, including:
Sponsorship Hub - The new sponsorship ‘Hub’
features premiere sponsorship opportunities for
its members while providing information for how
athletes can increase their self-promotion and
marketability. Hookit.com has worked with its
brand partners to compile a wealth of
sponsorship resources available on the network
for athletes. The goal for athletes is to offer
tools to help them promote themselves and their
accomplishments on Hookit.com and sites like
Facebook and Twitter to increase their value to
brands. For more information, visit
www.hookit.com/sponsorship.
Brand Insider Program - Several new additions
have been made to this program to better connect
athletes with brands when not eligible for
sponsorship to receive exclusive access to news,
deals, product promotions and updates from their
favorite brands. For more information, visit
www.hookit.com/brandinsider.
Brand Hits™ - This newly expanded feature allows
marketers and team managers to precisely measure
how much exposure they are receiving on
Hookit.com as well as on athlete profiles to
identify which sponsored athletes or Insiders
are driving the most visibility for their brand.
Brand Hits are tracked and plotted on an
interactive graph and allow brands to monitor
their exposure on a daily, weekly and monthly
basis.
Loretta Lynn’s Rider Directory - The most
prestigious race in amateur motocross just
wrapped up in early August - the 2010 AMA
Amateur National Championships in Tennessee.
Nearly 70% of the qualifying riders are on
Hookit.com providing an instant connection for
brands to find and connect with some of the
fastest up and coming motocross riders in the
country to invite into their programs. For more
information and to view these riders, visit
www.hookit.com/lorettalynns.
FUEL TV Unsponsored - FUEL TV and Hookit.com
teamed up to launch an online community for
aspiring amateur athletes in skate, surf, snow,
motocross, BMX and wake their potential 2
minutes of fame – and some serious exposure – on
FUEL TV, which is now broadcast in 30 million
homes nationwide. In order to be eligible, any
‘Unsponsored’ athlete must submit their video
online at
http://unsponsored.hookit.com.
“The social media movement has forever changed
how athletes and brands will interact and
provide value for each other. It has been
important for us to stay at the forefront and
provide innovative solutions created
specifically for athletes and brands,” said
Scott Tilton, CEO of Hookit.com. “We are really
excited to introduce these new programs, which
are just the beginning of a ton of new things
coming in 2011.”
Traditionally, sponsorship season begins as the
competition season wraps up when athletes have
fresh results and accomplishments heading into
the off-season. Sponsorship levels and
agreements vary by company, but can range
anywhere from product discounts to free products
and beyond (based on talent and marketability).
Just a few of the hundreds of participating
brands offering athlete support for 2011 on
Hookit.com include
Monster
Energy,
No Fear,
Pro-Tec,
Scott USA,
Freestyle,
Osiris,
Oneal,
Spy Optic,
Rockwell,
Kicker,
Dunlop Tires,
AXO,
Fuel Clothing,
Twin Air,
Renthal,
SixSixOne and
Globe. For a complete list, visit
http://www.hookit.com/brands.
After providing nearly a decade of online
services, Hookit.com is the authority in online
sponsorship and marketing tools and hosts
profiles for some of the most talented up and
coming riders, athletes and drivers in the
world. Rather than dealing with small sites with
limited traffic and audience reach, Hookit.com
provides a global platform with access to more
than 600,000 registered members and 400 brands
across all action, motor and active sports.
About Hookit.com
Hookit.com is the largest and most active social
network for lifestyle sports with features and
services created for athletes and brands.
For Members: We are a place to hook up
with friends, brands and deals on products. For
Brands: We are a place to hook up with a core
audience of athletes and enthusiasts to market
and/or sell your products. For more information,
visit
www.hookit.com.
|
