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HookIt

Hookit.com Kicks off the 2011 Sponsorship Season
New features and programs launched to help its members and brands

SAN DIEGO, CA – September 1, 2010 – Hookit.com, the largest social network for lifestyle sports, today announces the launch of the 2011 sponsorship season for its major sports like motocross, auto, BMX, mountain bike, skate and snow. Hookit.com provides its members and brand partners from across the globe a connection point, sponsorship management tools and resources to obtain their goals.

This fall brings the launch of several new programs on Hookit.com, including:

Sponsorship Hub - The new sponsorship ‘Hub’ features premiere sponsorship opportunities for its members while providing information for how athletes can increase their self-promotion and marketability. Hookit.com has worked with its brand partners to compile a wealth of sponsorship resources available on the network for athletes. The goal for athletes is to offer tools to help them promote themselves and their accomplishments on Hookit.com and sites like Facebook and Twitter to increase their value to brands. For more information, visit www.hookit.com/sponsorship.

Brand Insider Program - Several new additions have been made to this program to better connect athletes with brands when not eligible for sponsorship to receive exclusive access to news, deals, product promotions and updates from their favorite brands. For more information, visit www.hookit.com/brandinsider.

Brand Hits™ - This newly expanded feature allows marketers and team managers to precisely measure how much exposure they are receiving on Hookit.com as well as on athlete profiles to identify which sponsored athletes or Insiders are driving the most visibility for their brand. Brand Hits are tracked and plotted on an interactive graph and allow brands to monitor their exposure on a daily, weekly and monthly basis.

Loretta Lynn’s Rider Directory - The most prestigious race in amateur motocross just wrapped up in early August - the 2010 AMA Amateur National Championships in Tennessee. Nearly 70% of the qualifying riders are on Hookit.com providing an instant connection for brands to find and connect with some of the fastest up and coming motocross riders in the country to invite into their programs. For more information and to view these riders, visit www.hookit.com/lorettalynns.

FUEL TV Unsponsored - FUEL TV and Hookit.com teamed up to launch an online community for aspiring amateur athletes in skate, surf, snow, motocross, BMX and wake their potential 2 minutes of fame – and some serious exposure – on FUEL TV, which is now broadcast in 30 million homes nationwide. In order to be eligible, any ‘Unsponsored’ athlete must submit their video online at http://unsponsored.hookit.com.

“The social media movement has forever changed how athletes and brands will interact and provide value for each other. It has been important for us to stay at the forefront and provide innovative solutions created specifically for athletes and brands,” said Scott Tilton, CEO of Hookit.com. “We are really excited to introduce these new programs, which are just the beginning of a ton of new things coming in 2011.”

Traditionally, sponsorship season begins as the competition season wraps up when athletes have fresh results and accomplishments heading into the off-season. Sponsorship levels and agreements vary by company, but can range anywhere from product discounts to free products and beyond (based on talent and marketability). Just a few of the hundreds of participating brands offering athlete support for 2011 on Hookit.com include Monster Energy, No Fear, Pro-Tec, Scott USA, Freestyle, Osiris, Oneal, Spy Optic, Rockwell, Kicker, Dunlop Tires, AXO, Fuel Clothing, Twin Air, Renthal, SixSixOne and Globe. For a complete list, visit http://www.hookit.com/brands.

After providing nearly a decade of online services, Hookit.com is the authority in online sponsorship and marketing tools and hosts profiles for some of the most talented up and coming riders, athletes and drivers in the world. Rather than dealing with small sites with limited traffic and audience reach, Hookit.com provides a global platform with access to more than 600,000 registered members and 400 brands across all action, motor and active sports.

About Hookit.com
Hookit.com is the largest and most active social network for lifestyle sports with features and services created for athletes and brands.  For Members:  We are a place to hook up with friends, brands and deals on products. For Brands: We are a place to hook up with a core audience of athletes and enthusiasts to market and/or sell your products. For more information, visit
www.hookit.com.


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