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LEADEARBOARD
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Max File Size
|
Dimensions
|
Formats
|
Animation
|
Rich Media
|
3rd Party
|
|
|
|
25k (35k for flash ads)
|
728x90px
|
.gif, .jpg, .swf,
approved HTML
|
15 seconds with a maximum
3 full rotations
|
Yes
|
Yes
|
|
|
Notes
|
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For rich media
leaderboard ads:
Up to 25k initial load, with another 85k
may be loaded after a user moves their
cursor on the banner.
|
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Rollover-expands:
A leaderboard ad may expand after a user
moves their cursor over it, and should
automatically close when the cursor
moves off the leaderboard.
|
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Click-expands:
A leaderboard ad my expand after a user
clicks on it, and can stay expanded
until the user clicks a clearly labeled
“close” button, 16 pt. font.
|
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Controls:
Mandatory “Close X” box on the edge of
original (non-expandable) unit.
Feature – enable mouse-off retraction.
(For roll-over and click-expand units).
|
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HTML: All HTML must
be supplied in a text as well as an HTML
document.
|
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Labeling:
“Advertisement” 10 pt. font.
|
|
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STANDARD
|
Max File Size
|
Dimensions
|
Formats
|
Animation
|
Rich Media
|
3rd Party
|
|
|
|
20k (30k for flash ads)
|
468x60px
|
.gif, .jpg, .swf,
approved HTML
|
15 seconds with a maximum
3 full rotations
|
Yes
|
Yes
|
|
|
Notes
|
|
|
For rich media standard
ads:
Up to 16k initial load, with 3
additional loads of 50k each may be
initiated after the user moves their
cursor over or clicks on the ad.
|
|
|
HTML: All HTML must
be supplied in a text as well as an HTML
document.
|
|
|
Labeling:
“Advertisement” 10 pt. font.
|
|
|
|
|
SKYSCRAPER
|
Max File Size
|
Dimensions
|
Formats
|
Animation
|
Rich Media
|
3rd Party
|
|
|
|
25k (35k for flash ads)
|
120x600px
120x240px
120x***px
|
.gif, .jpg, .swf,
approved HTML
|
15 seconds with a maximum
3 full rotations
|
Yes
|
Yes
|
|
|
Notes
|
|
|
For rich media
leaderboard ads:
Up to 25k initial load, up to 3
additional loads of 50k each may be
initiated after the user moves their
cursor over or clicks on the skyscraper.
|
|
|
HTML: All HTML must
be supplied in a text as well as an HTML
document.
|
|
|
Labeling:
“Advertisement” 10 pt. font.
|
|
|
|
|
BUTTON
|
Max File Size
|
Dimensions
|
Formats
|
Animation
|
Rich Media
|
3rd Party
|
|
|
|
20k (25k for flash ads)
|
120x90px
120x120px
|
.gif, .jpg, .swf,
approved HTML
|
15 seconds with a maximum
3 full rotations
|
Yes
|
Yes
|
|
|
Notes
|
|
|
For rich media button
ads: Up to 10k initial load, with 3
additional loads of 30k each my be
initiated after the user moves their
cursor over or clicks on the ad.
|
|
|
HTML: All
HTML must be supplied in a text as well
as an HTML document.
|
|
|
Labeling:
“Advertisement” 10 pt. font.
|
|
|
|
|
IN-ARTICLE
|
Max File Size
|
Dimensions
|
Formats
|
Animation
|
Rich Media
|
3rd Party
|
|
|
|
25k (35k for flash ads)
|
300x250px
250x250px
|
.gif, .jpg, .swf,
approved HTML
|
15 seconds with a maximum
3 full rotations
|
Yes
|
Yes
|
|
|
Notes
|
|
|
For rich media
standard ads: Up to 20k initial
load, with 3 additional loads of 50k
each may be initiated after the user
moves their cursor over or clicks on the
ad.
|
|
|
HTML: All
HTML must be supplied in a text as well
as an HTML document.
|
|
|
Labeling:
“Advertisement” 10 pt. font.
|
|
|
|
|
ADDITIONAL NOTES
|
|
|
All rich media tags will
be edited for ad serving purposes.
Click-through url’s and JavaScript is
subject to change for click tracking.
|
|
|
Advertiser assumes
responsibility for whether user have
required viewer installed.
|
|
|
If Flash is used, the
.SWF file must be created with a
self-contained link to the advertiser’s
site, and the link must open in a new
window (target=”_blank”). The ad
must be accompanied by all necessary
HTML code to display and link from the
ad.
|
|
|
Unless otherwise provided
herein, all creative (text, artwork, and
other components of the ad display) must
be received at least 5 days prior to the
date it is scheduled to run. There are
exceptions if advertiser needs an
immediate start, however 5 days should
be given. If creative is not received
within the timeframe prescribed hereby,
guaranteed start date will be reduced
for the period of time that the reserved
space was not filled due to delayed
creative without affecting
Agency's/Advertiser's financial
responsibility for all ad space ordered.
|
|
|
All contents of
advertisements are subject to ATV
Source’s approval. ATV Source reserves
the right to reject any advertisement if
such advertisement is not consistent, in
ATV Source's sole editorial judgment,
with the content of the
www.atvsource.com site or with the
business interests of ATV Source.
|
|
|
The clickTAG is the
tracking code assigned by the ad serving
network to an individual ad. The
clickTAG allows the network to register
where the ad was displayed when it was
clicked on. This click through data is
reported to the ad serving servers so
advertisers may determine the
effectiveness of their campaign.
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/index.html
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